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  • Entravision Communications Corporation Announces New Morning Show “Él y Ella” to air on WNUE-FM in Orlando

    Entravision Communications Corporation Announces New Morning Show “Él y Ella” to air on WNUE-FM in Orlando

    ORLANDO, Fla., Sept. 4, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that starting on Tuesday, September 4th, it will begin airing “Él y Ella” on WNUE-FM, 98.1 Salsa y Más every weekday from 6am to 10am ET and will be hosted by Arnaldo Olivieri “JR al Aire” and  Jessica Reyes. Mr. Olivieri and Ms. Reyes were happily married for 14 years and after being divorced for the last 5 years, they are “back together” and will be sharing their “uncoupled conversations” on “Él y Ella.”

    Ms. Reyes, a seasoned radio personality, returns to 98.1FM, Orlando’s Hispanic Flagship station, where she used to host the midday show. During that time, Ms. Reyes was the presenter for “El Mambo de Orlando” which aired on Noticias Univision Orlando. Shortly thereafter, she became the host of the nationally syndicated show “The Daily Buzz” which aired in over 30 markets nationally.

    Mr. Olivieri is the current Program Director for WNUE-FM in Orlando. With over 25 years of experience, he lives and breathes radio as a lifestyle. He started his career in his native Coamo, Puerto Rico and previously has served as program director for La Mega in Philadelphia, El Zol in Washington DC, as well as on-air talent at El Zol in Miami. 

    “We are excited to bring a different flavor of radio to mornings in Orlando.” said Humberto Hormaza, Senior Vice President, Entravision. “Él y Ella brings a dynamic that has never been done before, and it is certainly guaranteed to spark fireworks in your radio on your drive to work each morning.”

    For more information on “Él y Ella” you can visit www.salsa981.com or call 407-774-2626.

    About Entravision Communications Corporation

    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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    SOURCE Entravision Communications Corporation

  • Entravision Communications Corporation to Provide Spanish-Language Radio Broadcast of 2018 NFL Regular and Post Season

    Entravision Communications Corporation to Provide Spanish-Language Radio Broadcast of 2018 NFL Regular and Post Season

    SANTA MONICA, Calif., Aug. 27, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that it has renewed its NFL agreement for three more years, and will be the official NFL Spanish language radio broadcaster for Sunday Night Football through the 2020 season. This season, Entravision will broadcast 17 Sunday night games, the Kickoff and a Thanksgiving Day Thursday game, and 5 AFC Playoff and Championship games, in 20 markets through 17 of its owned and operated stations and 7 affiliate radio stations. As part of the extended agreement, Entravision will also broadcast Super Bowl LIV in 2020 and Super Bowl LV in 2021.

    Sunday Night Football coverage kicks off at 4pm PT with Entravision’sPase Completo, a 75-minute pregame show followed by the live game broadcast and a post-game analysis. The show will be co-hosted by veteran sports experts, Ricardo Celis and Tony Nuñez. Ricardo, who was a quarterback in Mexico, possesses a true love of football and Tony brings insightful play-by-play analysis that comes from his sharp analytical skills and passion for the game. Pase Completo will offer Fantasy Football flash stats, NFL stats update, guest interviews, fan predictions and key game strategies by the teams.

    “Hispanics are truly NFLeros and actively engage with their teams during both the pre and regular-season. We’re excited to be part of the football excitement and to connect with the Latino community by partnering with the NFL to provide Spanish-language radio broadcasts for the next three seasons,” said Jeffery Liberman, Entravision’s President and Chief Operating Officer.

    “Our NFL coverage provides advertisers with new opportunities to tap into our growing and loyal fanbase and their enthusiasm for the NFL,” said Mario M. Carrera, Chief Revenue Officer of Entravision.  “This multi-year agreement, combined with our Sunday pregame show Pase Completo, provides our stations with unique content that further differentiates their presence in the market with both listeners and advertisers.”

    Here is the list of markets and radio stations that will broadcast the 2018 NFL season:

    ENTRAVISION MARKET

    STATION

    FREQUENCY

    ALBUQUERQUE, NM

    KRZY-AM

    1450 AM

    ASPEN, CO

    KPVW-FM

    107.1/104.3 FM

    DENVER, CO

    KXPK-FM

    96.5 FM

    EL CENTRO, CA

    KMXX-FM

    99.3 FM

    EL PASO, TX

    KYSE-FM

    94.7 FM

    HOUSTON, TX

    KGOL-AM

    1180 AM

    LAS VEGAS, NV

    KQRT-FM

    105.1 FM

    LOS ANGELES, CA

    KDLD-FM

    KDLE-FM

    103.1 FM

    103.1 FM

    LUBBOCK, TX

    KAIQ-FM

    95.5 FM

    MCALLEN, TX

    KKPS-FM

    99.5 FM

    MONTEREY-SALINAS, CA

    KLOK-FM

    99.5 FM

    ORLANDO, FL

    WNUE-FM

    98.1 FM

    PALM SPRINGS, CA

    KPST-FM

    103.5 FM

    PHOENIX, AZ

    KLNZ-FM

    103.5 FM

    SACRAMENTO, CA

    KRCX-FM

    99.9 FM

    STOCKTON, CA

    KMIX-FM

    100.9 FM

    AFFILIATE MARKET

    STATION

    FREQUENCY

    MIAMI, FL

    WURN-AM

    1020 AM

    NEW YORK, NY

    WEPN-AM

    1050 AM

    SALT LAKE CITY, UT

    KDUT-FM

    KTUB-AM

    102.3 FM

    1600 AM

    SARASOTA, FL

    WTMY-AM

    WZSP-FM

    WZZS-FM

    1280 AM

    105.3 FM

    106.9 FM

    About Entravision Communications Corporation

    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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    SOURCE Entravision Communications Corporation

  • Entravision Raises $3.1 Million for Children’s Miracle Network Hospitals

    Entravision Raises $3.1 Million for Children’s Miracle Network Hospitals

    SANTA MONICA, Calif., Aug. 10, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, and Children’s Miracle Network Hospitals®, a charity that raises funds for 170 children’s hospitals, today announced that $3.1 million was raised for member hospitals during their 11th annual Radiothon under the theme of “Un Million Para Los Niños” (One Million for the Children).

    “First and foremost, I would like to thank our listeners, the personalities and teams at Entravision and Children’s Miracle Network Hospitals for a successful Radiothon this year. We take great pride in supporting and giving back to our local communities whenever we can, and value our partnership with Children’s Miracle Network Hospitals in this noteworthy cause that truly makes a difference in children’s lives,” said Jeffery Liberman, Entravision’s President and Chief Operating Officer.

    “Our 11-year partnership with Entravision has been nothing but short of amazing. In the last two years we have raised more than $6 million and it has been an honor to work with such a great group of people. I’d like to thank everyone for their donations, time and effort in making this Radiothon a success and providing us the ability to create more miracles for the children,” said Danny Garcia, National Director Hispanic Media Partners, Children’s Miracle Network.

    The 24/7 uninterrupted live stream on unmillionparalosninos.com kicked off Thursday, August 2nd and concluded on August 4th. Across Entravision’s 34 owned and operated markets, the Radiothon featured Entravision’s top nationally recognized radio talent from syndicated shows including:  Erazno y La Chokolata, Alex ‘El Genio’ Lucas, El Show de Piolin, Armida y la Flaka, Mayra Berenice and Mid-Day with Carla La Plebe. The donations will be utilized by local children’s hospitals to help fund critical treatments, healthcare services, pediatric medical equipment and charitable care, as well as provide treatment to low-income patients.

    About Children’s Miracle Network Hospitals

    Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are at childrensmiraclenetworkhospitals.org/donate and www.facebook.com/cmnhospitals.

    About Entravision Communications Corporation

    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravision-raises-3-1-million-for-childrens-miracle-network-hospitals-300695513.html

    SOURCE Entravision Communications Corporation

  • Entravision Communications Corporation Schedules Second Quarter 2018 Earnings Release and Teleconference

    Entravision Communications Corporation Schedules Second Quarter 2018 Earnings Release and Teleconference

    SANTA MONICA, Calif., July 27, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC) announced today that it will release second quarter 2018 financial results after market hours on Thursday, August 2, 2018.

    The company will also host a teleconference to discuss its second quarter financial results on Thursday, August 2, 2018 at 5:00 p.m. Eastern Time. To access the teleconference, please dial 412-317-5440 ten minutes prior to the start time.  The teleconference will also be available via live webcast on the investor relations portion of the Company’s Web site located at www.entravision.com. 

    If you cannot listen to the teleconference at its scheduled time, there will be a replay available through Thursday, August 23, 2018 which can be accessed by dialing (877) 344-7529 (U.S.) or (412) 317-0088 (Int’l), passcode 10122909. The webcast will also be archived on the Company’s Web site for 30 days.

    About Entravision Communications Corporation
    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-schedules-second-quarter-2018-earnings-release-and-teleconference-300688022.html

    SOURCE Entravision Communications Corporation

  • Entravision Communications Corporation Announces Return of Super Estrella Radio Station to the Los Angeles Market

    Entravision Communications Corporation Announces Return of Super Estrella Radio Station to the Los Angeles Market

    SANTA MONICA, Calif., July 26, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today the return of Super Estrella, the original and only Spanish-language rock and pop station to the Los Angeles market. Super Estrella commenced broadcasting today on KDLD / KDLE 103.1 FM in the Los Angeles market and brings back its distinct music format that was the foundation of its success and loved by its audience.

    “Super Estrella has a strong legacy in Los Angeles that spans over 20 years, and it’s coming back to where it all started.  This distinct, iconic format has been loved by so many fans over the years that it was able to keep its large, devout following, and we’re excited to bring this station back to the listeners,” said Nestor Rocha, VP of Programming, Entravision.

    “Super Estrella will help us create a unique position in the growing Los Angeles radio market, while providing an exceptional opportunity for advertisers to reach the growing Hispanic consumer market, and associate themselves with a proven brand,” said David Padilla, SVP of Los Angeles, Entravision.

    Super Estrella was first launched on 97.5 FM in Riverside, as well as online, on April 14, 1997. In 2003, Super Estrella moved to 107.1 FM and 97.5 FM. In May 2008 Super Estrella moved to only 107.1 FM, and then transitioned to an online streaming station in 2016.

    About Entravision Communications Corporation
    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-announces-return-of-super-estrella-radio-station-to-the-los-angeles-market-300687013.html

    SOURCE Entravision Communications Corporation

  • Entravision Communications Corporation Promotes Adam Lichtiger to Senior Vice President of Washington, D.C.

    Entravision Communications Corporation Promotes Adam Lichtiger to Senior Vice President of Washington, D.C.

    SANTA MONICA, Calif., July 25, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today it has promoted Adam Lichtiger to Senior Vice President of Sales in Washington, D.C., effective immediately. Reporting to Lilly Gonzalez, Mr. Lichtiger will be responsible for creating brand awareness of Entravision’s cross-platform assets in the Washington, D.C. market.

    “Adam is a true leader and possesses a proven track record of accomplishments. We are delighted to have him join the East Coast team as SVP in Washington, D.C. and look forward to him raising awareness of Entravision’s capabilities and platforms in this growing market,” said Lilly Gonzalez, Executive Vice President of Integrated Marketing Solutions, East Coast, Entravision.

    Mr. Lichtiger was previously Entravision’s Director of Sales, Integrated Marketing Solutions in Los Angeles and responsible for national sales for San Diego, El Paso, Las Vegas, and Reno markets. Prior to Entravision, he held positions at iHeartMedia, NBC Universal and Univision.

    “The Hispanic market is young, growing and a key audience for advertisers. Washington, D.C. is a major market that is seeing the direct impact of the increasing influence of Hispanic consumers. I’m excited to embark on this new journey and the opportunities this market can bring for Entravision,” said Lichtiger.

    About Entravision Communications Corporation
    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-promotes-adam-lichtiger-to-senior-vice-president-of-washington-dc-300686237.html

    SOURCE Entravision Communications Corporation

  • Entravision Communications Corporation Appoints Liliana Aristizabal as Senior Vice President of Eastern Region Sales

    Entravision Communications Corporation Appoints Liliana Aristizabal as Senior Vice President of Eastern Region Sales

    SANTA MONICA, Calif., July 18, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today it has appointed Liliana Aristizabal as Senior Vice President of Eastern Region Sales, effective immediately. Ms. Aristizabal will be based in New York, and oversees Entravision’s national spot TV, radio and Entravision Solutions on the East Coast.

    “Liliana is a proven executive who brings more than 20 years of experience in media sales, including managing sales teams in New York, Los Angeles and Miami. We are delighted to have her join our team and look to her leadership to highlight our media platform and its capabilities among advertisers in the East Coast,” said Claudia Macias, EVP National Sales of Entravision.

    Prior to joining Entravision, Ms. Aristizabal was Vice President, General Sales Manager at LBI Media. Before LBI Media, she served as Vice President of Sales at NBC Universal-Telemundo holding several positions in New York and Miami.

    “The East Coast advertising market is dynamic and full of potential to leverage Entravision’s traditional and digital media assets which have a strong reach and connection to Hispanic consumers.  I’m excited to embark on this new journey with Entravision and build upon its success in the East Coast region,” said Aristizabal.

    About Entravision Communications Corporation
    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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    SOURCE Entravision

  • Entravision Communications Corporation Appoints Rodrigo Margain as Vice President, Sales & Business Development Mexico

    Entravision Communications Corporation Appoints Rodrigo Margain as Vice President, Sales & Business Development Mexico

    SANTA MONICA, Calif., July 16, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today it has appointed Rodrigo Margain as Vice President of Sales & Business Development Mexico, effective immediately and will be reporting to Claudia Macias, Executive Vice President of National Sales. Based in Mexico City, Mr. Margain serves as the business unit head for the Mexican territory and is responsible for Mexico-based clients investing in Entravision owned or affiliated media platforms in the U.S. 

    “We are delighted to have Rodrigo join our team and look to grow our client base and best serve our stakeholders with a solid presence in Mexico City,” said Claudia Macias, EVP National Sales of Entravision. “Entravision has a powerful communications platform for Mexican brands targeting the Latino and U.S. markets. This is an optimal time to have Rodrigo continue to strengthen our business unit in Mexico and showcase our assets to existing and prospective partners.”

    Prior to joining Entravision, Mr. Margain was the Commercial Director at Cinepolis, a Mexican chain of movie theaters. Before Cinepolis, he was Commercial TV and Digital Vice President at Fox Television Group. He also held positions at Telefónica Movistar, View Monitor, Pegaso PCS, S.A. de C.V., and others.

    “With more than a decade in Mexico’s advertising and media industry, I have built a broad base of experience across the traditional and digital media market. In my new position, I’m excited to join Entravision’s highly talented team and represent its extensive media assets and unique abilities to connect businesses and consumers,” said Margain.

    About Entravision Communications Corporation
    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-appoints-rodrigo-margain-as-vice-president-sales–business-development-mexico-300681207.html

    SOURCE Entravision

  • Entravision Communications Corporation Announces Acquisition of Smadex

    Entravision Communications Corporation Announces Acquisition of Smadex

    SANTA MONICA, Calif., June 13, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today it has acquired Smadex, a digital advertising technology company.  The acquisition was completed through Entravision’s Headway business unit and financial terms of the transaction were not disclosed. 

    Based in Barcelona, Spain, Smadex is a leading mobile programmatic solutions provider and demand-side platform (DSP) with proprietary technology that allows advertisers to execute performance campaigns on mobile devices, using machine learning-assisted bidding algorithms to identify the best combination of creative assets, audience targeting and pricing. Smadex joins Entravision’s growing portfolio of leading digital and technology businesses that provide advertising technology platforms to deliver performance-based solutions and data insights for marketers.  Smadex will become part of Entravision’s Headway business unit which is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Headway helps brands optimize and target ad campaigns with rapid innovation, cutting-edge technology and strong multi-channel operations.

    “Smadex is a strong strategic fit with our existing digital businesses that will allow us to gain unique technology expertise, broaden our digital solutions offering, enhance our execution of performance campaigns and drive incremental revenues,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.  “It has an experienced leadership team, growing client base and proven technology platform, powered by machine learning and data science, that will support Entravision and its Headway, Pulpo and other business units in meeting the increasing digital advertising and data services needs of our marketing partners. We are pleased to welcome Smadex to the Entravision family and continue to pursue digital assets that will further strengthen our position as a diversified global media, data and advertising technology company.”

    About Smadex
    Smadex is a leading mobile-first programmatic solution for branding and performance marketers. The company address the challenges and concerns of marketers by providing a fully transparent platform built on strong technology, countless programmatic management features and powerful machine learning algorithms that focus on achieving real outcomes.  Smadex allows advertisers to access global consumers through the highest quality mobile inventory supply, and capture market attention using strong and engaging advertising formats to drive performance sales and brand metrics. The company’s open platform can easily plug and play with any new external partners. Headquarter in Barcelona, Spain, Smadex is a technology focused company led by engineering and data science, working with agencies and direct clients across the globe.

    About Entravision Communications Corporation
    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-announces-acquisition-of-smadex-300665552.html

    SOURCE Entravision Communications Corporation