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Category: Acquisitions & Mergers

  • Entravision Communications Corporation Acquires a Majority Stake in Cisneros Interactive, a Leading Digital Advertising Company Serving U.S. and Latin American Markets

    Entravision Communications Corporation Acquires a Majority Stake in Cisneros Interactive, a Leading Digital Advertising Company Serving U.S. and Latin American Markets

    • Entravision to become a leading digital advertising company serving the U.S. Hispanic and Latin American markets
    • Transaction strengthens commitment to deliver clients the most sophisticated digital advertising solutions and technologies in an expanded combined footprint of over 21 countries

    SANTA MONICA, Calif. & MIAMI–(BUSINESS WIRE)–
    Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, and Cisneros Interactive, a digital advertising company serving over 2,000 brands and agencies each month across the U.S. and Latin America, today announced that Entravision has acquired a majority investment in Cisneros Interactive. This investment deepens and enhances Entravision’s digital product offerings, while positioning the combined platforms to be one of the largest premier digital advertising companies serving the U.S. Hispanic and Latin American markets.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201015005361/en/

    Founded in 2010 and headquartered in Miami, Florida, Cisneros Interactive has quickly become a leader in innovative digital advertising solutions for the Hispanic market. Cisneros Interactive maintains sales partnerships with some of the world’s leading digital technology companies, including Facebook, Spotify and LinkedIn. In addition, the company offers proprietary technology solutions as well as broad audience reach with its JustMob and Audio.Ad divisions, focusing on mobile video and digital audio respectively across 17 different countries. Cisneros Interactive will be joining forces with Entravision Digital, which provides comprehensive digital solutions including data, creative and programmatic platforms.

    “We are pleased to announce our strategic investment in Cisneros Interactive,” said Walter Ulloa, Chairman and Chief Executive Officer of Entravision. “The media space has quickly evolved to demand more performance-based, transparent and digital-focused solutions, and in order to best service our growing client base we continue to enhance our product portfolio and service offering. This investment aligns with our mission, given the breadth of Cisneros Interactive’s services, the quality of its global partnerships and the sophistication of its sales operations. I am confident our partnership with Cisneros Interactive is just the beginning of a long and productive relationship.”

    Adriana Cisneros, CEO of Cisneros, said, “Entravision’s investment is a significant milestone for our company and will accelerate our growth potential by providing operational synergies, new resources and dynamic platforms. Working hand-in-hand, we will elevate our combined businesses to a global arena of premier digital clients, while generating unique and valuable assets for the marketing and ad-tech industries.”

    All Cisneros Interactive employees will remain with the company, with Victor Kong continuing as Chief Executive Officer, based out of Miami. “This is a very exciting day for our team at Cisneros Interactive,” said Mr. Kong. “Having Cisneros and Entravision as joint stakeholders in our company represents a significant move forward in our ability to capture increased market share in high-growth digital economies. I am even more optimistic about the value we can now provide our advertisers and publishers following the introduction to Entravision’s platforms, channels and customers.”

    About Entravision Communications Corporation

    Entravision is a diversified global marketing, technology, and media company serving clients throughout the United States and in more than 20 countries across Latin America, Europe, and Asia. Our dynamic portfolio of services includes cutting-edge, proprietary marketing technologies and platforms, along with leading media and marketing audience-centric assets in the U.S., including 54 television stations and 49 Spanish-language radio stations that feature nationally recognized, award-winning talent. Entravision is the largest affiliate group of the Univision and UniMás television networks. In addition to broadcast, we offer mobile programmatic solutions and demand-side platforms, which allow advertisers to execute performance campaigns using machine-learned bidding algorithms to identify the ideal combination of creative assets, audience targeting, and pricing. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our marketing, media, and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

    About Cisneros Interactive

    In 2012, Cisneros acquired a controlling stake in Kontextua, a digital advertising company founded in 2010 by Carlos Cordoba and German Herebia, and renamed it Cisneros Interactive. Since then, Cisneros Interactive has become a leader in the rapidly growing digital advertising sector in the Latin American and U.S. Hispanic markets. Over the past decade, the Company has built a presence in 17 countries, with individual leaders in each of its segments within the digital advertising arena. For more information, please visit: www.cisneros.com.

    Entravision:

    Christopher T. Young
    Chief Financial Officer

    Entravision Communications Corporation
    310-447-3870

    Kimberly Esterkin
    ADDO Investor Relations

    310-829-5400

    evc@addoir.com

    Cisneros Interactive:

    Pedro Pablo Zarzalejos
    ppzarzalejos@llorenteycuenca.com

    Isabel Membreño

    imembreno@llorenteycuenca.com

    Llorente y Cuenca
    786-590-1000

    http://www.llorenteycuenca.com

    Source: Entravision Communications Corporation

  • Headway Elevates Luis Barrague to Chief Executive Officer

    Headway Elevates Luis Barrague to Chief Executive Officer

    SANTA MONICA, Calif., June 18, 2019 /PRNewswire/ — Headway, a leading global data-driven growth marketing company servicing mobile apps, brands and ad-tech companies, and a business unit of Entravision Communications Corporation (NYSE: EVC), announced the appointment of Luis Barrague as Headway’s new Chief Executive Officer.

    Mr. Barrague is an accomplished executive and digital marketing leader who joined Headway in 2013. As Headway’s Chief Operating Officer, Mr. Barrague has led the company’s global operations, including its technology and product initiatives, and also the company’s acquisition of Smadex, a company specialized in campaign optimization for branding and performance through a mobile platform DSP.

    “Headway is an exceptional, data-driven solutions provider, committed to transparency and backed by talented professionals dedicated to driving results and growing the businesses of our over 500 monthly active international clients,” said Luis Barrague, Chief Executive Officer of Headway. “I look forward to my new role and I’m excited for the opportunities ahead as we continue to connect our clients with engaged audiences, grow their businesses, and build lasting partnerships.”

    “Headway and our digital businesses are an important part of Entravision. Luis has provided crucial leadership in many key initiatives and I am excited for the future of Headway under his leadership,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.

    About Headway
    Headway is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with state-of-the-art partner platforms to offer brands seamless data-driven digital solutions. With a focus on rapid innovation, cutting-edge technology and strong multi-channel operations, Headway provides optimized and targeted ad campaigns, empowered by machine learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company. For more information, visit www.headwaydigital.com or email info@headwaydigital.com.

    About Entravision Communications Corporation
    Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/headway-elevates-luis-barrague-to-chief-executive-officer-300869961.html

    SOURCE Entravision and Headway

  • Entravision Communications Corporation Announces Acquisition of Smadex

    Entravision Communications Corporation Announces Acquisition of Smadex

    SANTA MONICA, Calif., June 13, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today it has acquired Smadex, a digital advertising technology company.  The acquisition was completed through Entravision’s Headway business unit and financial terms of the transaction were not disclosed. 

    Based in Barcelona, Spain, Smadex is a leading mobile programmatic solutions provider and demand-side platform (DSP) with proprietary technology that allows advertisers to execute performance campaigns on mobile devices, using machine learning-assisted bidding algorithms to identify the best combination of creative assets, audience targeting and pricing. Smadex joins Entravision’s growing portfolio of leading digital and technology businesses that provide advertising technology platforms to deliver performance-based solutions and data insights for marketers.  Smadex will become part of Entravision’s Headway business unit which is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Headway helps brands optimize and target ad campaigns with rapid innovation, cutting-edge technology and strong multi-channel operations.

    “Smadex is a strong strategic fit with our existing digital businesses that will allow us to gain unique technology expertise, broaden our digital solutions offering, enhance our execution of performance campaigns and drive incremental revenues,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.  “It has an experienced leadership team, growing client base and proven technology platform, powered by machine learning and data science, that will support Entravision and its Headway, Pulpo and other business units in meeting the increasing digital advertising and data services needs of our marketing partners. We are pleased to welcome Smadex to the Entravision family and continue to pursue digital assets that will further strengthen our position as a diversified global media, data and advertising technology company.”

    About Smadex
    Smadex is a leading mobile-first programmatic solution for branding and performance marketers. The company address the challenges and concerns of marketers by providing a fully transparent platform built on strong technology, countless programmatic management features and powerful machine learning algorithms that focus on achieving real outcomes.  Smadex allows advertisers to access global consumers through the highest quality mobile inventory supply, and capture market attention using strong and engaging advertising formats to drive performance sales and brand metrics. The company’s open platform can easily plug and play with any new external partners. Headquarter in Barcelona, Spain, Smadex is a technology focused company led by engineering and data science, working with agencies and direct clients across the globe.

    About Entravision Communications Corporation
    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including Headway’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-announces-acquisition-of-smadex-300665552.html

    SOURCE Entravision Communications Corporation

  • Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex

    Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex

    BARCELONA, Spain, June 13, 2018 /PRNewswire/ — Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation (NYSE: EVC), today announced the acquisition of mobile-first programmatic platform Smadex.

    Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets, targeting and pricing for each audience cluster. Founded in 2010, Smadex is a Top 50 fastest growing European company according to Financial Times.

    “Smadex technology enhances our mobile growth solution Mobrain, following the shift towards programmatic that our clients are increasingly looking for,” said Martin Kogan, CEO of Headway. “Its machine learning technology, forward thinking team and management are perfect additions to the company. The Smadex team will focus on product while Headway will continue to focus on distribution, servicing clients and global expansion.”

    “We are pleased to join the Headway family and bring Smadex technology to its marketing stack. We found Headway’s global scale as the ideal partner to bring our market-tested algorithms to the top mobile marketers around the world. We couldn’t have asked for a better company to join,” said Jordi de los Pinos, Smadex CEO.

    Smadex will be fully integrated into Headway, bringing its video, user acquisition and re-engagement mobile programmatic capabilities to more than 500 clients worldwide. The acquisition will enhance current Headway partnerships, such as with MediaMath, where Headway remains the exclusive partner in the Latin American region.

    About Entravision Communications Corporation

    Entravision is a diversified global media, data and advertising technology company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes 55 television stations, 49 radio stations, digital media properties and advertising technology platforms that deliver performance-based solutions and data insights.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations as well as digital media platforms, including the company’s audio streaming platform, AudioEngage.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    About Headway

    Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Headway helps brands optimize and target ad campaigns with rapid innovation, cutting-edge technology and strong multi-channel operations. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company. Headway is currently present in 19 offices globally, including Los Angeles, Miami, New York, Mexico City, Sao Paulo, Buenos Aires, Madrid, Barcelona, Dubai, Tel Aviv and Seoul. For more information, visit www.headwaydigital.com or email info@headwaydigital.com. 

    Cision View original content:http://www.prnewswire.com/news-releases/headway-reinforces-its-mobile-marketing-capabilities-with-acquisition-of-mobile-first-programmatic-platform-smadex-300665282.html

    SOURCE Headway

  • Entravision Communications Corporation Enters into Agreement to Acquire NBC Affiliate KMIR-TV and MyNetworkTV Affiliate KPSE-LD Serving Palm Springs, California

    Entravision Communications Corporation Enters into Agreement to Acquire NBC Affiliate KMIR-TV and MyNetworkTV Affiliate KPSE-LD Serving Palm Springs, California

    SANTA MONICA, Calif., July 21, 2017 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified media company serving Latino audiences and communities, today announced that it has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for $21 million.  Including anticipated synergies, the transaction represents an attractive purchase price multiple of less than 6.5 times expected blended 2016-2017 pro forma broadcast cash flow, is expected to be immediately free cash flow accretive and is expected to be funded on a tax efficient basis with proceeds from the FCC broadcast incentive auction and treated as a like-kind exchange pursuant to Section 1031 of the Internal Revenue Code of 1986, as amended.  The transaction, which is subject to customary closing conditions, including the prior consent of the Federal Communications Commission, is expected to close in the fourth quarter of 2017. 

    Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision, said, “Palm Springs is a growing and vibrant market that we know very well and have served for more than 20 years.  Our existing television and radio assets located in the market have helped us build strong relationships with the Palm Springs community and our local news programming, Noticias Ya, is highly rated.  We are excited to add KMIR’s impactful and significant local news presence to our portfolio in Palm Springs.  This is a strategic transaction that is extremely attractive on a financial basis, allowing us to broaden the services we provide the Palm Springs market and positions us to continue to build on the success of KMIR and KPSE.”

    Bill Tolpegin, Chief Executive Officer of OTA Broadcasting, said, “We are grateful for the hard work and dedication of KMIR’s terrific employees during our ownership of the station.  We are confident that Entravision will be a great new home for the station and its team, and look forward to following their continued success.”

    Entravision currently owns and operates the UniMas and Univision affiliated television stations (KVER-CD, KEVC-CD, and KVES-LD) and 94.7 FM Jose and 103.5 FM Tricolor radio stations (KLOB-FM and KPST-FM) serving the Palm Springs, CA market, which is ranked #146 in total population and #49 in Hispanic population.  Entravision’s Univision affiliate, KVER-TV is the leading station in the market, number one in full week ratings, Mon-Sun 3am-3am among Adults 18-34, 18-49 and 25-54 [1]. 

    Sources: [1] Nielsen TV, May 2017 survey.

    About Entravision
    Entravision Communications Corporation is a leading global media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico and Latin America. The company’s comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events and data analytics services. Entravision has 56 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravison also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision’s owned and operated, as well as its affiliate partner, radio stations. Entravision’sPulpo digital advertising unit is the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®, and Entravision’s digital group also includes Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America.  Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com

    View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-enters-into-agreement-to-acquire-nbc-affiliate-kmir-tv-and-mynetworktv-affiliate-kpse-ld-serving-palm-springs-california-300491971.html

    SOURCE Entravision

  • Entravision Communications Corporation To Expand Digital Marketing Capabilities With Acquisition Of Headway

    Entravision Communications Corporation To Expand Digital Marketing Capabilities With Acquisition Of Headway

    SANTA MONICA, Calif., March 2, 2017 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified media company serving Latino audiences and communities across acculturation levels, today announced that it has entered into a definitive agreement to acquire the business of Headway (www.headwaydigital.com), a leading provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America.

    Founded in 2010, Headway is a pioneer and leader in digital advertising. Its rapid growth, strong advertiser base, proprietary data assets and programmatic demand-side platform offers unique performance targeting technology and data systems solutions to top advertisers and agencies.

    “The addition of Headway enhances the digital capabilities that Entravision offers to our advertising and marketing partners and our ability to target audiences and consumers,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “Led by a seasoned executive team, Headway combines best in class marketing technology with a strong sales organization, product innovation and holistic operations.  We expect this transaction will help us fulfill our goal of doubling Entravision’s digital revenue to more than 20% of our total revenue.  It further strengthens our leadership in digital marketing to U.S. Latinos, as well as expands our services to reach the 600 million people in the Latin American market.”

    “The Headway acquisition represents an important milestone for Entravision,” said Esteban Lopez Blanco, Entravision’s Chief Strategy Officer.  “This transaction will provide synergies with our more than 300 local and national transmedia sales team members in the U.S., and the Latin America region.  It brings huge opportunities as digital ad spend, e-commerce, internet and smartphone penetration will continue to grow at accelerated rates for many years as compared to the U.S. market.  This transaction will accelerate our digital innovation and growth by providing new products and markets while broadening our scale. We will also be increasing our proprietary data assets for Latinos with the merger of Pulpo data and Headway’s DataXpand DMP. Finally, and very importantly, the acquisition of Headway helps Entravision dramatically expand its programmatic marketing capabilities via Headway’s strong relationship with MediaMath. As the top global tech company for marketers, MediaMath combines advanced marketing software with global reach and scale. Headway and MediaMath’s clients include the top agency holding companies and brands across Latin America.”

    “This transaction represents a historical milestone for Headway,” said Martin Kogan, Chief Executive Officer of Headway.  “By integrating into Entravision, we will become part of a larger organization that will provide additional scale, resources, support and synergies that continue to allow us to more efficiently grow our business and invest in product development, expansion of our team and securing relationships with new clients and partners.  I am excited about the value Headway mobile, creative, video, display, data, performance and programmatic expertise can bring to the table as we gain access to Entravision’s assets, talent, technology and sales and marketing teams.”

    Headway is headquartered in Buenos Aires, Argentina and has 152 employees in 18 offices principally located in North and South America.  Following the closing of the transaction, Martin Kogan will continue to lead the company as Chief Executive Officer, with Agustin Echavarría Coll continuing to serve as Chief Revenue Officer.

    About Entravision Communications Corporation
    Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico.  The company’s comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 54 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision’s owned and operated, as well as its affiliate partner, radio stations. According to comScore Media Metrix®, Entravision’s digital operating group, Pulpo, is the #1-ranked online advertising platform in Hispanic reach, and Pulpo’s comprehensive media offering, data, and consumer insights lead the industry. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.www.entravision.com.

    About Headway
    Headway, marketing powered by technology, is the leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. With 18 offices currently open around the world, Headway’s solutions help brands optimize and target ads to drive consumer engagement. Since 2010, the company’s technology combines DMP and powerful media buying capabilities in a one stop advertising platform for seamless, data-driven campaigns for web, mobile, video, social and other digital platforms in emerging and developed markets alike. For more information, visit www.headwaydigital.com or email info@headwaydigital.com.

    To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/entravision-communications-corporation-to-expand-digital-marketing-capabilities-with-acquisition-of-headway-300417311.html

    SOURCE Entravision