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Category: Programmatic Ad Networks

  • Introducing Entravision Plus

    Introducing Entravision Plus

    Traditional TV and OTT Meet to Maximize Local Hispanic Reach

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, announced today the launch of Entravision Plus, the newest way for companies to effectively connect and engage with Hispanic consumers through over-the-top (OTT) media and Connected TV (CTV). Entravision Plus helps optimize digital advertising results by leveraging performance-based data insights to connect with consumers as they consume content from premium Spanish-language publishers.

    Entravision Plus is the latest addition in the full suite of digital solutions offered by Entravision. Along with OTT/CTV, this suite of digital services now includes: Digital Audio Ads, Display Ads, Digital Out of Home, Facebook / Instagram, TikTok, SEM, YouTube Ads, Email Marketing and Branded Content that complement the Company’s television and radio properties.

    Currently, 90% of Hispanic consumers stream video on smart devices, which is 10% more than non-Hispanic consumers. In addition, the average Hispanic consumer spends over 26 hours per month watching video online, or seven more hours than the U.S average. With these statistics in mind, it is clear that a growing number of Latino households can now be reached via television and Entravision Plus online video products.

    “Advertisers need to reach their consumers,” said Jessica Martinez, General Manager of Entravision US Digital. “We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products.”

    Martinez continued, “Entravision Plus – our newest offering – provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of the Latino consumers. We are excited to provide this premium solution, along with television and radio, to meet the needs of an evolving market. By leveraging Entravision Plus, we anticipate that our customers’ businesses will stand out and grow faster than ever before.”

    To learn more about Entravision Plus and its unique content offerings, please visit entravisionlocalmarketingsolutions.com.

    About Entravision

    Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, comprises four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 45 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

    Forward-Looking Statements

    This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

  • Smadex Welcomes Phil Gontier as Chief Revenue Officer

    Smadex Welcomes Phil Gontier as Chief Revenue Officer

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Smadex, an Entravision company (NYSE: EVC), is delighted to welcome Phil Gontier as Chief Revenue Officer. Phil joins Smadex following six years of leading Liftoff to become one of the largest global programmatic ad platforms for Apps, Games and Brands. Blackstone took a majority stake in Liftoff in 2021.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221213005185/en/

    Phil Gontier, Smadex Chief Revenue Officer

    Phil Gontier, Smadex Chief Revenue Officer

    Previously, Phil was Head of Mobile for Twitter EMEA, leading a team focused on servicing the needs of top global brands and apps. He joined Twitter through the TapCommerce acquisition and was instrumental in accelerating the growth of Twitter’s mobile ad business in EMEA by more than 2,000% within a two-year period.

    “We are thrilled to have Phil Gontier join the Smadex and Entravision family. Having Phil on board is a validation of our growth potential. He brings a wealth of global commercial go-to-market experience as well as trusted relationships across the App, Gaming and AdTech ecosystem,” said Jordi de los Pinos, Founder and CEO of Smadex. “With his proven track record of successfully growing global businesses, I am excited to work with Phil and take Smadex to the next level.”

    As Chief Revenue Officer, Phil will focus on accelerating Smadex’s Global Growth. He will lead and spearhead an established team in the US, Europe and Asia, in addition to attracting additional talent.

    “On a personal and professional level, it’s always about the people, relationships and impact,” said Phil Gontier. “I spoke with trusted connections, including customers of Smadex, and felt strongly about the opportunity to make a tangible impact by helping to spearhead and accelerate the growth of Smadex. Smadex’s parent company, Entravision, has strong financials and is committed to investing in growth. This gives me tremendous confidence in our ability to execute, while tapping into synergies that will bring value to customers across Entravision’s digital and traditional media footprint.”

    About Smadex

    Smadex is a Programmatic Growth Platform that powers performance, direct response and brand advertising campaigns across in-app, mobile web, audio and CTV. With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimized creative strategies to deliver performance. Smadex scales campaigns with advanced machine learning algorithms that are customizable – fed by a multitude of contextual signals and first-party data to find audiences that resonate and convert for your app, game, brand or offer. We are focused on helping customers unlock performance and scale in a privacy compliant manner to build long term sustainable value. Smadex is a business unit of Entravision.

    About Entravision

    Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 45 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

    Forward-Looking Statements

    This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

    Investors:


    Kimberly Esterkin

    Addo Investor Relations

    evc@addo.com

    310-829-5400

    Source: Entravision

  • Entravision Appoints Stephen Chung as Chief Revenue Officer for Its International Digital Business

    Entravision Appoints Stephen Chung as Chief Revenue Officer for Its International Digital Business

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision (NYSE: EVC), a leading global media, marketing and advertising technology company, announced the appointment ofStephen Chung as Chief Revenue Officer (CRO) for its International Digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will oversee growth of global programmatic and performance business sales, team development and service quality.

    Entravision’s Digital business unit provides advertising solutions for brands and marketing agencies, including its awarded mobile-DSP Smadex, used by more than 300 advertisers in the gaming, entertainment and e-commerce industries in the United States, Asia, Europe, Middle East and Latin American markets.

    Based in Los Angeles, Mr. Chung joins Entravision after 10 years in leadership roles in the Asian-Pacific market, where he established the company builder Rocket Internet in Hong Kong and served as Managing Director for the regional office of the German app marketing company Applift in Seoul, South Korea.

    “I’m thrilled to join Entravision and help extend the company’s global market position,” said Mr. Chung. “I firmly believe in Entravision’s service offering and its ability to provide results thanks to its focus on media buying backed by data science and machine learning technology.”

    “Stephen’s entrepreneurial spirit, leadership ability in multinational sales organizations and solid experience with the programmatic and performance space is a perfect match for our product and technology team and capabilities,” said Mr. Barrague. “We look forward to his contribution and input as we continue to scale the company.”

    ABOUT ENTRAVISION

    Entravision is a diversified global media and marketing technology company that reaches and engages consumers in the U.S. and other markets, primarily including Mexico, Latin America and Spain. The Company’s portfolio includes Entravision Digital, a digital media and advertising technology platform that delivers performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at entravision.com.

    Media contact

    Dario Diament
    Entravision Communications Corporation
    info@entravision.com

    T (310) 447 3870

    Source: Entravision

  • Entravision’s Mobile-First DSP, Smadex, Ranks #2 for Quality in Kochava Traffic Index

    Entravision’s Mobile-First DSP, Smadex, Ranks #2 for Quality in Kochava Traffic Index

    SANTA MONICA, Calif., Feb. 19, 2019 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that Smadex, the mobile-first DSP (demand-side platform) that is part of its Headway business unit, was ranked #2 for quality in the latest Kochava Traffic Index.

    Smadex was the newest addition to the Top 20 Traffic Index, and was recognized specifically for its excellent high-value user acquisition and long-term retention, scoring an A in traffic quality and ranking 2nd. It also ranked in the top five in the specific app categories of education, books and references, and sports.

    “Kochava is the gold standard for the industry and this achievement is a direct reflection of our Smadex and Headway teams,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “Across our digital offering we are committed to providing the highest quality digital advertising campaigns. Smadax has a proven technology platform, is building trust with advertising partners and is a key part of the digital marketing and data services we provide.”

    This recognition follows on the heels of Smadex’s recent selection as one of the Top 10 most innovative machine learning companies. These recognitions reflect the efforts of the Smadex and Headway teams, who have built a leading mobile-first DSP, with a constant focus on improvement and innovation.

    Kochava is an objective mobile measurement platform, and the Kochava Traffic Index is one of the principal media partner comparison resources for marketers and advertisers. As the digital advertising industry has grown to include thousands of traffic partners, and experienced many difficulties combating fraud and issues associated with a lack of transparency, Kochava’s quarterly analysis of the billions of transactions processed by mobile measurement platforms makes it possible to compare media partners based on their performance. The index takes into consideration the following metrics: signal clarity, fraud, traffic quality, and the ratio of clicks to installs.

    About Entravision Communications Corporation
    Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravisions-mobile-first-dsp-smadex-ranks-2-for-quality-in-kochava-traffic-index-300797049.html

    SOURCE Entravision Communications Corporation

  • Headway, an Entravision Company, Partners with Pixalate

    Headway, an Entravision Company, Partners with Pixalate

    MIAMI, April 4, 2018 /PRNewswire/ — Headway (www.headwaydigital.com), the leading data-driven media buying company for marketers worldwide, announced partnership with Pixalate, the leader in ad fraud protection and data intelligence, to ensure its video inventory is free of ad fraud and fully viewable. This partnership will provide leading-edge analytics technology designed to protect Headway’s clients against the newest and most difficult forms of ad fraud, helping brand marketers safely purchase high quality inventory that has been thoroughly verified through Pixalate.

    “We selected Pixalate as our partner due to its unparalleled ad fraud detection tools and viewability measurement capabilities. We’re dedicated to giving our clients the assurance that the ads they place via Headway’s platform will be seen by humans and not bots, and that they won’t waste limited ad spend on placements that will never be seen by consumers,” said Luis Barragué, COO of Headway.

    Headway provides brands and direct marketers with unique and exciting video ad units, accessing direct publisher inventory in a brand safe environment where key performance indicators and campaign goals are met through its exclusive technology and concierge-level global account services. Since its expansion, Headway has made significant strides to drive out ad fraud Along with local support for its white-gloved managed campaigns in 4+ continents and active relationships with direct brands and agencies in 5+ countries, viewability and completion goals are guaranteed for clients.

    “Invalid Traffic is a persistent problem for brands seeking to leverage video advertising. It drives up media costs for campaigns and lowers return on ad spend for brand marketers and agencies. Pixalate’s ad fraud protection technology suite was built from the ground up to combat ad fraud head on, specifically to block non-human traffic in mobile apps and devices,” said Jalal Nasir, CEO of Pixalate. “We are thrilled to partner with companies like Headway that share our commitment to fostering a safe, transparent and trustworthy digital advertising ecosystem.”

    About Headway

    Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Now backed by and a business unit of global diversified media group Entravision Communications Corporation (NYSE: EVC), Headway helps brands optimize and target ad campaigns with fast innovations, cutting-edge technology and strong multi-channel operations. Headway is also the exclusive partner of MediaMath in Latin America. For more information, visit www.headwaydigital.com or email info@headwaydigital.com.

    Cision View original content:http://www.prnewswire.com/news-releases/headway-an-entravision-company-partners-with-pixalate-300624504.html

    SOURCE Headway