testsite

Category: Station Formats & Launches

  • Entravision Announces New Leaders for its US Media Business

    Entravision Announces New Leaders for its US Media Business

    Promotions Focus on Customers, Sales and Operations

    LOS ANGELES–(BUSINESS WIRE)–
    Entravision, a global media and advertising technology company, announced three promotions in its US Media leadership team:

    Eduardo Maytorena, President of Entravision Audio

    Eduardo Maytorena, President of Entravision Audio

    • Maria Martinez-Guzman to President of Entravision Media;
    • Eduardo Maytorena to President of Entravision Audio; and
    • Winter Horton to Chief Revenue Officer

    Martinez-Guzman, Maytorena and Horton will report directly to Chief Executive Officer Michael Christenson.

    “These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations,” said Christenson. “Maria, Eduardo and Winter are experienced leaders who will deliver on audience, client and revenue growth.”

    Martinez-Guzman will lead television and digital video programming, local sales for television-only markets, and national sales. She started her career in Entravision’s McAllen office, and rejoins Entravision after a 20-year career at Univision, where she served as EVP of News. “I am honored and excited to step into this role,” said Martinez-Guzman. “Video has always been at the heart of my career. It’s how we inform, tell stories, and build trust. I look forward to working with our talented team to position Entravision as a leader in broadcast and streaming video.”

    Maytorena will oversee radio and digital audio programming, local sales for radio-only markets, and network and national sales. He is formerly a Senior Vice President in Entravision’s Los Angeles market. “I’m energized to take this role,” said Maytorena. “Entravision has built one of the most influential platforms for Latino audiences, and I’m proud to help lead its next phase of growth. We will change the audio game and transform it into a more integrated, dynamic platform. My goal is to position Entravision Audio as the most forward-thinking Latino audio platform, driving growth across our markets.”

    Horton will lead sales for Entravision’s combined markets and sales operations & support for all markets. He most recently served as Entravision’s Senior Advisor to the CEO, guiding the development of Entravision’s new media model. Horton previously served as Chief Operating Officer at various media companies, including Liberman Broadcasting (the predecessor of Estrella Media and operator of the TelevisaUnivision affiliate in Puerto Rico) and Meruelo Media.

    “I’m thrilled to step into this role and collaborate with an exceptional team as we bring the full strength of our media platforms to market,” said Horton. “Leveraging our deep resources and unrivaled connection to our audiences, I am excited to sharpen our client focus and deploy innovative sales operations that will drive significant, accelerated, and more measurable growth than ever before.”

    In addition to these roles, other changes include:

    • Mark Boelke will serve as Chief Operating Officer in addition to Chief Financial Officer
    • Jeff DeMartino has been promoted from General Counsel to Chief Legal Officer. He will lead the company’s partnerships and have additional operational responsibilities.
    • Jessica Martinez will serve as EVP of Digital Products & Operations
    • LeaAnna Hernandez will serve as EVP of AI Strategy
    • Fred Roggin will serve as President of Entravision Digital

    About Entravision

    Entravision (NYSE: EVC) is a media and advertising technology company. In the U.S., we provide video, audio and digital marketing services to local and national advertisers through a portfolio of television and radio stations and digital advertising services that target Latino audiences. Our advertising technology business provides programmatic advertising technology and services to advertisers and app developers on a global basis. Entravision is the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under the ticker: EVC. Learn more about us at entravision.com.

  • Hemisphere Media Group and Entravision Partner to Launch WAPA Orlando

    Hemisphere Media Group and Entravision Partner to Launch WAPA Orlando

    New broadcast station to bring news and entertainment programming from WAPA-TV to Orlando’s large and rapidly-growing Puerto Rican community

    MIAMI & ORLANDO, Fla.–(BUSINESS WIRE)–
    Hemisphere Media Group and Entravision announced a strategic partnership to launch WAPA Orlando, a new full power broadcast television station with programming to serve the Orlando–Daytona Beach–Melbourne DMA. WAPA Orlando started broadcasting today on Entravision’s WOTF (Channel 26).

    Powered by Entravision’s local broadcasting expertise, WAPA Orlando will be carried by multichannel video programming distributors throughout the Orlando–Daytona Beach–Melbourne region and broadcast programming from WAPA-TV, Puerto Rico’s #1 TV network for 16 consecutive years. The station will be programmed for Central Florida’s Latino population, with a particular focus on the region’s large and rapidly growing Puerto Rican community. The Orlando area is now home to the second largest Puerto Rican population in the continental United States, driven by sustained population growth over the past decade.

    WAPA Orlando will take advantage of WAPA-TV’s unrivaled news and entertainment production infrastructure, which now produces 80 hours per week of original content, and will be the first station specifically serving Orlando’s Puerto Rican community. Its programming will feature news and entertainment produced in WAPA’s Puerto Rico studios, complemented by locally produced newscasts branded NotiCentro Orlando from Entravision’s award-winning news organization. The station will initially launch with two daily locally-produced newscasts—morning and midday—with plans to expand to evening and late-night editions over time.

    The partnership also establishes a collaborative news framework led by Entravision, leveraging its robust nationwide news resources from stations across 24 U.S. markets to drive expanded local news and editorial coverage for WAPA Orlando. This access to Entravision’s extensive content and resources will complement WAPA Media’s original programming and journalism, enhancing coverage of issues relevant to Latino communities locally and nationally.

    “We are excited to bring WAPA’s world class news and entertainment content and programming expertise to Orlando, which is often referred to as Puerto Rico’s ‘79th municipality’,” said Alan J. Sokol, President and Chief Executive Officer of Hemisphere Media Group. “By combining WAPA’s trusted programming and journalism with Entravision’s broadcast infrastructure and market expertise, we are creating a compelling and completely unique local service custom made for the Orlando Hispanic community.”

    “The launch of WAPA Orlando reinforces our commitment to delivering relevant, community-focused media in key Latino markets,” said Jeffery Liberman, President and Chief Operating Officer of Entravision.” This strategic collaboration leverages the complementary strengths of trusted brands to better serve our audiences, distributors, and advertisers throughout Central Florida. Our expertise in local media and news programming will be instrumental in driving WAPA Orlando’s growth, especially as we develop and manage its new standalone digital platform to connect with the Orlando Latino audience.”

    Entravision will develop and manage WAPA Orlando’s digital strategy, which includes a rollout of digital platform solutions, including a website. In addition, Entravision will fully handle the sales operations and maintain a dedicated sales team and production staff in the market. As part of its customary service to clients, Entravision will offer creative support, talent-driven integrations, and turn-key video production, alongside traditional commercial & digital buys.

    Station Details

    • Station: WAPA Orlando
    • Call Letters / Channel Position: WOTF-TV (Channel 26)
    • Market: Orlando–Daytona Beach–Melbourne DMA
    • Launch: February 2, 2026
    • Distribution: MVPD systems throughout the DMA Including Xfinity, Spectrum, AT&T U-Verse, DirecTV, Dish and others

    About Hemisphere Media Group, Inc.:

    Hemisphere Media Group, Inc. is the leading U.S. multi-platform media company targeting the high-growth U.S. Hispanic and Latin American markets with industry-leading television and radio networks and digital offerings. Headquartered in Miami, Florida, Hemisphere owns and operates WAPA Media, a conglomerate that includes WAPA TV, the leading broadcast television network and preeminent content producer in Puerto Rico, WKAQ 580AM and KQ105 FM, the leading AM and FM radio stations in Puerto Rico, sports network WAPA Deportes, and WAPA Digital. Additionally, Hemisphere has five leading U.S. Hispanic cable networks (Cinelatino, Pasiones, WAPA América, CentroAméricaTV, and Televisión Dominicana), two Latin American cable networks (Cinelatino and Pasiones), rising FAST channels in the U.S. (WAPA+, TODOCINE, Todo Novelas, Más Pasiones, and ES24), and an international content distribution company.

    About Entravision:

    Entravision (NYSE: EVC) is a media and advertising technology company. In the U.S., we provide video, audio, digital and creative marketing services to local and national advertisers through a portfolio of heritage television and radio stations plus digital advertising services that primarily target Latino audiences. Our advertising technology business provides programmatic advertising technology and services to advertisers and app developers on a global basis. Entravision is the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under the ticker: EVC. Learn more about us at entravision.com.

  • Eduardo Maytorena Joins Entravision as Senior Vice President and General Sales Manager for Los Angeles

    Eduardo Maytorena Joins Entravision as Senior Vice President and General Sales Manager for Los Angeles

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision is excited to announce the appointment of Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles. Eduardo brings an extensive and accomplished track record in driving revenue growth, creating impactful campaigns, and leading diverse teams across the media, entertainment, and advertising industries.

    Eduardo Maytorena, SVP and General Sales Manager, Los Angeles (Photo: Business Wire)

    Eduardo Maytorena, SVP and General Sales Manager, Los Angeles (Photo: Business Wire)

    “We are thrilled to welcome Eduardo to the Entravision family,” said Juan Navarro, Chief Revenue Officer of Entravision. “Eduardo’s extensive experience, creative vision, and dedication to serving the Latino community make him an invaluable asset to our leadership team. We look forward to seeing his contributions elevate our sales strategy and community engagement in Los Angeles,” Navarro added.

    Eduardo’s dynamic career includes pivotal roles with Spanish Broadcasting System, Radio Centro, and HOY Newspaper. At Spanish Broadcasting System, he served as General Sales Manager, where his strategic leadership significantly boosted market performance. During his tenure at Radio Centro, Eduardo aligned programming, promotions, and sales efforts, becoming one of the station’s top revenue performers. At HOY newspaper, Eduardo worked closely with major regional accounts to craft comprehensive 360-degree campaigns.

    In his new role as SVP of Sales for Los Angeles, Eduardo will leverage his expertise in multicultural marketing and his deep understanding of the Latino community to strengthen Entravision’s presence in the market. Eduardo’s innovative approach and commitment to excellence will play a key role in driving sales growth, increasing client relationships, and delivering impactful results for the company’s diverse portfolio of media properties.

    “I have always admired Entravision’s commitment to connecting with the diverse tapestry and communities that make up Los Angeles and I am incredibly privileged to lead as the SVP, General Manager,” said Eduardo Maytorena. “Together, we will amplify local voices, drive unparalleled results for our advertising partners, and ensure that brands not only reach but truly connect with our dynamic audience across all channels.”

    About Entravision Communications Corporation

    Entravision (NYSE: EVC) is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at
    entravision.com
    or connect with us on
    LinkedIn.

  • Entravision Welcomes ‘Omar y Argelia’ to Jose 97.5 FM and 107.1 FM in Los Angeles

    Entravision Welcomes ‘Omar y Argelia’ to Jose 97.5 FM and 107.1 FM in Los Angeles

    Beloved Dynamic Duo to Debut New Show on January 6, 2025

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision Communications Corporation announces the addition of
    Omar y Argelia,
    one of the most beloved and dynamic duos in Spanish-language radio, to its Los Angeles station line-up. Beginning January 6, 2025, fans can tune in to their highly anticipated show exclusively on Jose 97.5 FM & 107.1 FM weekdays from 9:00 AM to 12:00 PM. With a perfect balance of laughter, warmth and authenticity, the show stands out by connecting with the Latino community in a way that is both entertaining and true of the rich cultural traditions of their audience.

    Omar y Argelia join Entravision's 97.5 FM and 107.1 FM (Photo: Business Wire)

    Omar y Argelia join Entravision’s 97.5 FM and 107.1 FM (Photo: Business Wire)

    Omar Velasco and Argelia Atilano, affectionately known as Omar y Argelia, have built a remarkable and proven legacy over two decades as trusted voices in Latino households. Their dynamic as a married couple allows them to share personal stories, cultural nuances and everyday experiences that reflect the essence of Latino family life. Their unique chemistry, relatable storytelling, and commitment to celebrating Latino culture have made them household names, earning numerous accolades and the hearts of a very loyal following.

    “We are thrilled to welcome Omar y Argelia to the Entravision family,” said Jeffery Liberman, President and COO of Entravision. “Their positive energy and deep connection to our audience perfectly align with our mission to deliver premium content that resonates with the Latino community in Los Angeles. With Omar y Argelia joining our programming lineup on Jose 97.5 FM & 107.1 FM, we’re delivering on our commitment to providing the best in live & local Spanish-language entertainment in Los Angeles.”

    The addition of Omar y Argelia underscores Entravision’s focus on elevating listener experiences while delivering compelling opportunities for advertisers to connect with the highly engaged Los Angeles Latino market. “I’m excited to collaborate with Omar y Argelia to enhance their show’s value, foster local interest, and create a space where millions of listeners can tune in and hear trusted voices,” said Nestor Rocha, VP of Audio & Talent at Entravision.

    Omar y Argelia also expressed their excitement about this new chapter, adding: “We are thrilled to take our brand to the next level where we can connect with our fans & followers in a more direct and personal manner. It’s an honor to be part of the Entravision family and we are overjoyed to share our energy and love for radio with everyone on January 6th.”

    About Entravision Communications Corporation

    Entravision (NYSE: EVC) is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at
    entravision.com
    or connect with us on
    LinkedIn.

  • Entravision Ignites Phoenix Airwaves with Launch of Fuego 106.7 FM

    Entravision Ignites Phoenix Airwaves with Launch of Fuego 106.7 FM

    Featuring a Latin Urban and Musica Mexicana Fusion, Today’s Hottest Global Musical Movement

    SANTA MONICA, Calif.–(BUSINESS WIRE)–Entravision Communications Corporation announces the highly-anticipated launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix. As a vibrant celebration of culture and music, Fuego 106.7 FM emerges as the premier destination for the dynamic and thriving Latino community in Phoenix and surrounding areas.

    “Aimed at the growing Latino youth segment, Fuego 106.7 FM strategically taps into their influence in both cultural and ideological landscapes. This initiative provides a platform to elevate their voices and mobilize them toward community and civic issues, all while celebrating their culture through their love of music”

    Post this

    With a steadfast commitment to Latino diversity, vibrancy, and community engagement, Fuego 106.7 FM presents a carefully curated fusion of Latin Urban beats and Musica Mexicana rhythms, capturing the essence of today’s hottest stars in the global music scene. This groundbreaking initiative underscores Entravision’s dedication to amplifying the voices and experiences of Latino youth, providing a dynamic platform where culture and creativity converge harmoniously.

    “We are thrilled to unveil Fuego 106.7 FM; it represents a milestone moment in our journey to connect with Latino audiences on a deeper level. Through the power of music and cultural storytelling, we aim to ignite passion, spark conversation, and foster a community where listeners and brands can connect, celebrate and be inspired,” said Jeffery Liberman, President and Chief Operating Officer at Entravision.

    Fuego 106.7 FM will showcase a curated lineup featuring the hottest Latin hits from today’s most celebrated artists such as Peso Pluma, Karol G, Xavi, Anitta, Fuerza Regida and Bad Bunny. Designed to resonate with Arizona’s Latino bilingual and bicultural audience, the station complements Entravision’s top rated radio family in Phoenix, including La Suavecita KVVA 107.1 FM (Regional Mexican, 90s Grupero and Cumbia), and La Tricolor KLNZ 103.5 FM (Regional Mexican). Together, Entravision’s three-station radio cluster form a diverse and powerful radio ecosystem that caters to the diverse musical tastes of the local Latino community.

    A bicultural and bilingual talent lineup on Fuego 106.7M, including Edgar “Shoboy” Sotelo, Hector Millan, and Oscar “DJ Kazzanova” Cortes will deliver an immersive experience that resonates across generations and backgrounds.

    “Aimed at the growing Latino youth segment, Fuego 106.7 FM strategically taps into their influence in both cultural and ideological landscapes. This initiative provides a platform to elevate their voices and mobilize them toward community and civic issues, all while celebrating their culture through their love of music,” said Nestor Rocha, Vice President of Audio Programming at Entravision.

    Fuego program line-up includes:

    • The Shoboy Show | Monday – Friday 6AM – 10AM. A bilingual and bicultural sensation hosted by the dynamic Edgar “Shoboy” Sotelo, offers a feel-good journey tailored for the modern Latino generation embracing the “Spanglish” lifestyle.
    • Commercial-Free Mix Show at Noon | Monday – Friday 12PM.
    • Hector Millan | Monday – Friday 3PM – 7PM.
    • The Saturday Sunset Mix | Saturdays 4PM – 6PM.
    • The Saturday Fuego Night Mix | Saturdays 6PM – 10PM.

    About Entravision Communications Corporation

    Entravision is a global advertising solutions, media and technology company. Over the past three decades, we have strategically evolved into a digital powerhouse, expertly connecting brands to consumers in the U.S., Latin America, Europe and Asia. Our digital segment offers a full suite of end-to-end advertising services across the world. We have commercial partnerships with X Corp. (formerly known as Twitter), TikTok, and Spotify, and marketers can use our Smadex and other platforms to deliver targeted advertising to audiences around the globe. In the U.S., we maintain a diversified portfolio of television and radio stations that target Hispanic audiences and complement our global digital services. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

    Contacts

    Matthew Cárdenas
    Senior Vice President, Integrated Marketing Solutions
    matt.cardenas@entravision.com

    Fabiola Rangel
    Senior Director, Marketing and Communications
    fabiola.rangel@entravision.com

  • Entravision Inaugurates State-of-the-Art News Facility in Las Vegas

    Entravision Inaugurates State-of-the-Art News Facility in Las Vegas

    Further Reinforces Entravision’s Commitment to Nevada’s Latino Community.

    Follows Entravision’s recent investment that more than doubled local news programming in the U.S.

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision Communications Corporation (NYSE: EVC), a leading global advertising solutions, media and technology company, proudly announced the opening of its new state-of-the-art news facility in Las Vegas. This milestone underscores the Company’s three decade commitment of empowering the Latino community through trusted news and resources.

    Senator Jacky Rosen with Chris Jordan SVP, Entravision Las Vegas, Michael Christenson, CEO Entravision, and Jeff Liberman, President and COO, Entravision (Photo: Business Wire)

    Senator Jacky Rosen with Chris Jordan SVP, Entravision Las Vegas, Michael Christenson, CEO Entravision, and Jeff Liberman, President and COO, Entravision (Photo: Business Wire)

    Latinos account for 30% of the state’s population making Nevada a pivotal market for Entravision in its mission to amplify Latino voices.[1]

    “The inauguration of the Las Vegas news facility marks a significant achievement accompanied by the recruitment of nearly 40 incredibly talented individuals, further bolstering our teams,” said Jeffery Liberman, President and Chief Operating Officer of Entravision. “As a civically engaged community, Latinos transcend partisan lines, with 43% of voters identifying as independent or other in both Las Vegas and the state[3]. Failing to engage with Latinos overlooks a crucial and decisive political group in this year’s election.”

    With Latinos constituting 22% of the electorate in Nevada[2], Entravision’s expansion in Las Vegas, Reno, and Carson City carries profound significance particularly this critical election year.

    United States Senator Jacky Rosen, United States Senator Catherine Cortez Masto, Nevada Lt Governor Stavros Anthony, and Peter Guzman from the Latin Chamber of Commerce Nevada expressed their support at the event.

    “Entravision has the important responsibility of keeping Nevada’s Latino community informed about what is happening in our state,” said Senator Rosen. “I was proud to join Entravision to celebrate the ribbon cutting of their new studio in Las Vegas, and to honor the critical work they do to keep Nevadans engaged in their communities every day.”

    “If you are running for elected office and not investing in the Hispanic media, you won’t win and if you are a Small Business and not investing in the Hispanic media, you are not growing, that is why I am here for this incredible celebration of Entravision’s investment into our community,” said Peter Guzman, President of the Latin Chamber of Commerce.

    Entravision’s locally produced “Noticias Nevada” ranks number one in Las Vegas, regardless of language[4]. In addition to its early evening and late news, Entravision added morning, midday, and weekend newscasts. With additional news programming and expanded news staff, “Noticias Nevada” is the information lifeline to the Latino community.

    About Entravision

    Entravision (NYSE: EVC) is a global advertising solutions, media and technology company. Over the past three decades, we have strategically evolved into a digital powerhouse, expertly connecting brands to consumers in the U.S., Latin America, Europe, Asia, and Africa. Our digital segment, the Company’s largest by revenue, offers a full suite of end-to-end advertising services. We have commercial partnerships with Meta, X Corp. (formerly known as Twitter), TikTok, and Spotify, and marketers can use our Smadex and other platforms to deliver targeted advertising to audiences around the globe. In the U.S., we maintain a diversified portfolio of television and radio stations that target Hispanic audiences and complement our global digital services. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

    Source: [1] Claritas, American Marketscape DataStream™ 2023 Series, Nevada Hispanic / Total Population; [2] Pew Research Center, Key Facts About Hispanic Eligible Voters in 2024, published 1/10/2024 – eligible voter (citizens 18+) data based on Pew Research Center projections for Nov 1 2024, 2022 American Community Survey; [3] L2 Registered Voter File, Retrieved May 2023; [4] Nielsen ViP, January 2024 (1/4/24-1/31/24); Live+SD; M-F 6p-6:30p & M-F 11p-11:30p, program average impressions. KINC-UNI comparison vs. head-to-head local news competitors. Excludes holiday telecasts and those that aired outside the usual time period. A18-49 and A25-54 (early), A18-49 (late).

  • Entravision Announces Massive Expansion of Spanish-Language News Coverage

    Entravision Announces Massive Expansion of Spanish-Language News Coverage

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision (NYSE: EVC), a global advertising solutions, media and technology company, is excited to introduce the addition of 38 new weekly newscasts on its Univision affiliated television stations. The expanded news coverage now delivers more than 300 hours of weekly news coverage, across 121 newscasts, to the influential Latino electorate.

    “With 27 years of providing trusted local news to Latinos, we understand the vital role that local news plays as a lifeline to our communities,” said Jeffery A. Liberman, President and Chief Operating Officer. “We are unveiling an unprecedented level of Spanish-language news coverage in anticipation of an unprecedented election year. Starting today, advertisers have even more opportunities to reach Latinos, the most influential voting electorate, through highly trusted news sources.”

    On Saturday, Entravision introduced early and late weekend newscasts to its Univision stations in Denver, Colorado Springs, Las Vegas, and San Diego. This expansion more than doubled Entravision’s weekend news coverage. In addition, starting today, viewers in Entravision’s 21 Univision markets nationwide will wake up to a new local morning show: “Despierta al Día.” Entravision will also continue to deliver the midday local news show, “Al Día a Mediodía,” in all of its markets, along with weekday early and late evening newscasts. All of the newscasts are 100% locally produced by Entravision’s news organization of more than 200 people, including its trusted anchors and reporters.

    “We are committed to providing knowledge-based content to empower our Latino community, and we strongly believe that Spanish-language media continues to be their main source of information,” said Bertha Gonzalez, VP News Operations and Community Empowerment. “Our unique portfolio allows us to reach key demographics, including our loyal adult viewers and new and younger consumers, through our broadcast and digital platforms.”

    About Entravision

    Entravision (NYSE: EVC) is a global advertising solutions, media and technology company. Over the past three decades, we have strategically evolved into a digital powerhouse, expertly connecting brands to consumers in the U.S., Latin America, Europe, Asia and Africa. Our digital segment, the company’s largest by revenue, offers a full suite of end-to-end advertising services. We have commercial partnerships with Meta, X Corp. (formerly known as Twitter), TikTok, and Spotify, and marketers can use our Smadex and other platforms to deliver targeted advertising to audiences around the globe. In the U.S., we maintain a diversified portfolio of television and radio stations that target Hispanic audiences and complement our global digital services. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

  • Entravision Announces Extension of NFL Partnership for Exclusive National Spanish Radio Broadcast Rights for 9th Consecutive Season

    Entravision Announces Extension of NFL Partnership for Exclusive National Spanish Radio Broadcast Rights for 9th Consecutive Season

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, today announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL for the 2023-24 season. For the 9th consecutive season, Entravision will broadcast 51 prime NFL games in Spanish across its US owned-and-operated radio stations and in key markets through affiliate partnerships that include Latino Media Network.

    Entravision will begin with the NFL Kickoff game on Thursday, September 7th, featuring a match-up between the Detroit Lions and the defending Super Bowl champions, the Kansas City Chiefs. Radio coverage continues across the expanded 18-week NFL season, including all Sunday Night Football and Monday Night Football games, and will continue through the postseason, including the AFC Championship, NFC Championship, and, for the very first time, culminating with Super Bowl LVIII in Las Vegas on February 11, 2024. Super Bowl LVIII will be played at Allegiant Stadium, home of the NFL’s Las Vegas Raiders.

    Entravision’s game day broadcasts include a pre-game show, followed by the live game broadcast and post-game analysis. In addition, Sunday broadcasts start with a 30-minute signature analysis show, Pase Completo, prior to the pre-game show, featuring veteran multi-sport announcer Ricardo Celis and game analyst Tony Nuñez. The Pase Completo program will also be streamed live on Facebook Live.

    “We are thrilled to extend our long-term partnership with the NFL and bring our listeners the most extensive Spanish language radio broadcast of the National Football League,” said Jeffery Liberman, President and Chief Operating Officer of Entravision Communications Corporation. “The fastest-growing fan base for the NFL is the Latino consumer which is passionately awaiting the start of the season. We have had a great partnership with the NFL, and we will continue to build upon this momentum to provide best-in-class coverage and unique cross-promotions that amplify key NFL initiatives.”

    “Our partnership with Entravision is vital, as it helps bring the NFL to Spanish-speaking fans across the country, one of the fastest growing segments of our football fan base,” said Marissa Solis, NFL SVP Global Brand and Consumer Marketing. “Providing Spanish language calls of a large slate of NFL games, including Sunday Night and Monday Night Football, as well as the postseason and the Super Bowl, Entravision will ensure that our Latino fans have the access to the NFL that they deserve.”

     

    Entravision O&O Station List

    Market

    Station

    Call Letters

     

    Los Angeles, CA

    Viva 103.1 FM

    KDLD-FM/KDLE-FM
     

    Phoenix, AZ

    La Suavecita 106.9 y 107.1 FM

    KVVA-FM and KDVA-FM
     

    Denver, CO

    La Suavecita 92.1 FM

    KJMN-FM
     

    Sacramento, CA

    La Suavecita 104.3 FM

    KXSE-FM
     

    Las Vegas, NV

    Fuego 92.7 FM

    KRRN-FM
     

    El Paso, TX

    La Suavecita 93.9 FM

    KINT-FM
     

    Monterey/Salinas, CA

    La Suavecita 107.1 FM

    KSES-FM
     

    Albuquerque, NM

    TUDN 1450 AM

    KRZY-AM
     

    McAllen, TX

    La Suavecita 101.9 FM

    KNVO-FM
     

    Palm Springs, CA

    Fuego 103.5 FM

    KPST-FM
     

    Stockton/Modesto

    La Suavecita 97.1 FM

    KTSE-FM
     

    Reno, NV

    La Tricolor 102.1 FM

    KRNV-FM
     

    El Centro, CA

    La Suavecita 94.5 FM

    KSEH-FM
     

    Lubbock, TX

    TUDN 1460 AM

    KBZO-AM
     

    Aspen, CO

    La Tricolor 104.3 y 107.1 FM

    KPVW-FM
     

    Latino Media Network Affiliate Station List

     

    Market

    Station

    Call Letters

     

    New York, NY

    1280 AM

    WADO-AM*
     

    Miami, FL

    1140 AM

    WQBA-AM
     

    Chicago, IL

    1200 AM

    WRTO-AM
     

    Dallas, TX

    1270 AM

    KFLC-AM
     

    *WADO-AM is under contract to be acquired by Latino Media Network from TelevisaUnivision.
     

    About Entravision Communications Corporation

    Entravision is a diversified global media, marketing and technology company serving clients throughout the United States and in more than 20 countries across Latin America, Europe, and Asia. Entravision has 54 television stations and is the largest affiliate group of the Univision and UniMás television networks, and 48 Spanish-language radio stations that feature nationally recognized, award-winning talent. Our dynamic digital portfolio includes Entravision Digital, which serves SMBs in high-density U.S. Latino markets and provides cutting-edge mobile programmatic solutions and demand-side platforms that allow advertisers to execute performance campaigns using machine-learned bidding algorithms, along with Cisneros Interactive, a leader in digital advertising solutions in the Latin American and U.S. Hispanic markets representing major technology platforms. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

    About Latino Media Network

    Latino Media Network is a media company serving the Latino community by helping us make sense of the world and their place in it. We will inspire, inform and celebrate Latinos through an audio focused multimedia network, owned and operated by members of our community. We will focus on content creation across a variety of culturally relevant subjects and help our community navigate the ocean of information that exists in our society. The network will create cultural pride by telling our stories, addressing our concerns and talking about opportunities for a better future.

  • Entravision Promotes Deborah Flores to Senior Vice President of Integrated Marketing Solutions for the Rio Grande Valley, TX

    Entravision Promotes Deborah Flores to Senior Vice President of Integrated Marketing Solutions for the Rio Grande Valley, TX

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, announced today the promotion of Deborah Flores to Senior Vice President of Integrated Marketing Solutions, effective immediately. Ms. Flores is based in McAllen, Texas and reports to Eddie Melendez, President of Local Media for Entravision.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211115005198/en/

    Debbie Flores, Senior Vice President of Integrated Marketing Solutions. (Photo: Business Wire)

    Debbie Flores, Senior Vice President of Integrated Marketing Solutions. (Photo: Business Wire)

    “We are thrilled to announce Debbie Flores as the new Senior Vice President of Entravision’s South Texas media cluster. Debbie has the experience, relationships and leadership qualities needed to take our team to the next level,” said Eddie Melendez, President of Local Media for Entravision. “Born and raised in South Texas, Debbie brings more than 35 years of media sales experience (both General Market and Spanish) to lead revenue growth in McAllen,” he added.

    Over the past three decades, Ms. Flores has developed a strong track record in sales. Her career has spanned both broadcast and print, beginning as an account executive for Freedom Newspaper, followed by a sales executive position at CableTime TV and ultimately as the General Sales Manager for Communications Corporation of America, KVEO NBC 23 before originally joining Entravision in the Rio Grande Valley in 2009 to lead sales and operations for five television and four radio properties in English and Spanish. Following her time at Entravision, Ms. Flores was the local sales manager at KRGV-TV in Weslaco and McAllen, Texas and helped launch the newest bilingual television station in the Rio Grande Valley called Somos El Valle. In March 2020, Ms. Flores returned to Entravision as Vice President of Integrated Marketing Solutions overseeing local and national sales.

    “I am honored to be promoted to Senior Vice President and for the opportunity to lead this remarkable team of professionals to continued success in South Texas,” said Deborah Flores. “I first joined the Entravision family more than 12 years ago, and having left and returned, I can truly say that this is where I see my career continuing to thrive. I am very thankful for this opportunity.”

    About Entravision Communications Corporation

    Entravision is a diversified global media, marketing and technology company serving clients throughout the United States and in fast growing population centers in more than 30 countries across Latin America, Europe, Asia and Africa. Our dynamic portfolio of services includes digital, television and radio offerings. Digital, our largest revenue segment, is comprised of five core businesses: Entravision Digital, Smadex, Entravision-Cisneros Interactive, MediaDonuts, and 365 Digital. Entravision Digital provides branding and performance digital solutions to clients and small- and mid-size businesses throughout the world, including the U.S., Latin America and Europe. Smadex provides cutting-edge mobile programmatic solutions and demand-side platforms which enable advertisers to effectively execute performance campaigns using machine-learned bidding algorithms. Entravision-Cisneros Interactive provides unique digital marketing solutions representing major global publishers and ad-tech platforms in Latin America, while also managing the leading digital audio network and solutions player Audio.Ad. MediaDonuts provides digital marketing performance and branding services in the Southeast Asia region and maintains unique commercial partnerships with some of the world’s leading digital publishers and social media platforms. 365 Digital is a digital advertising solutions provider that offers exclusive sales representations with major global platforms in South Africa. Beyond digital, Entravision has 53 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about all of our innovative media, marketing and technology offerings at entravision.com or connect with us on social on LinkedIn and Facebook.

    Kimberly Esterkin

    Addo Investor Relations

    evc@addo.com

    310-829-5400

    Source: Entravision Communications Corporation

  • Entravision Announces Launch of New Morning Radio Program ‘El Show del Raton’

    Entravision Announces Launch of New Morning Radio Program ‘El Show del Raton’

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, announced the launch of its newest morning radio program ‘El Show del Raton’. Bringing high energy and entertainment to the Hispanic community, Martin Alfonso Romero, ‘El Raton’, alongside co-host Liz Ramos, ‘La Pitaya’, and show producer Jacob Argueta, ‘El Pinolillo’, bring relevant, upbeat and humorous programming to the AM listening community. Listeners can catch this dynamic trio each morning from 5 AM to 10 AM PST on La Tricolor Network and from 6 AM to 10 AM PST on Los Angeles KDLD Viva 103.1 FM, beginning October 18, 2021.

    Martin Alfonso Romero, known to his loyal listeners as ‘El Raton’, has 25 years of experience in the radio industry. A native of Puerto Vallarta, Mexico, he has spent the last two decades in the United States bringing his own regional Mexican perspective to his U.S. radio programming. A strong radio voice that can handle all content from music to news and live events, Romero’s goal has always been to bring smiles and entertainment to his listeners. His energy is very well complemented by his co-host, La Pitaya, a single mother who brings a great female perspective to the show.

    In addition to the Rata News and Los Balonazos sports segments featuring on-air talent Tony Nuñez, listeners of ‘El Show del Raton’ can expect a wide range of content & comedy, including discussions on topics such as politics and immigration to lighthearted gossip, sports and family issues.

    “We are extremely excited to introduce our newest morning radio program to Tricolor Network and Viva 103.1 FM listeners,” said Nestor Rocha, Vice President of Audio, Entravision. “Martin Romero’s deep connection with the Hispanic community, together with his long, successful on-air career, are a strong combination that is sure to bring our listeners more entertainment value.”

    “I am honored to headline the morning show lineup of La Tricolor Network and KDLD LA,” said Martin Romero. “I started my career over two decades ago in my home country of Mexico and upon coming to the United States, it was my goal to create a program that was a combination of humor, energy, freshness and information with the best Mexican regional music. ‘El Show del Raton’ is just that, and I’ve been living the dream ever since. I know our listeners will enjoy it.”

    ‘El Show del Raton’ is available starting today on Viva 103.1 FM as well as multiple radio stations across La Tricolor Network. You can follow ‘El Raton’ and his co-host ‘La Pitaya’ on Facebook @elratonradio and on Instagram at @elshowdelraton and @lapitaya1. Listen in on October 25th when ‘El Show del Raton’ launches the “Doble Trancazo” campaign where listeners can win $1,000 dollars a day in cash prizes.

    ‘El Show del Raton’ Tricolor FM Network List:

    Market

    Call Letters

    Station

    Aspen

    KPVW

    107.1 and 104.3

    Denver

    KXPK

    96.5

    El Centro

    KMXX

    99.3

    El Paso

    KYSE

    94.7

    Las Vegas

    KQRT

    105.1

    Lubbock

    KAIQ

    95.5

    Sacramento

    KRCX

    99.9

    Monterey-Salinas

    KLOK

    99.5 and 99.9

    Stockton

    KMIX

    100.9

    Phoenix

    KLNZ

    103.5

    Reno

    KRNV

    102.1

    About Entravision Communications Corporation

    Entravision is a diversified global media, marketing and technology company serving clients throughout the United States and in fast growing population centers in more than 30 countries across Latin America, Europe and Asia. Our dynamic portfolio of services includes digital, television and radio offerings. Digital, our largest revenue segment, is comprised of four core businesses: Entravision Digital, Smadex, Cisneros Interactive and MediaDonuts. Entravision Digital provides branding and performance digital solutions to clients and small- and mid-size businesses throughout the world, including the U.S., Latin America and Europe. Smadex provides cutting-edge mobile programmatic solutions and demand-side platforms which enable advertisers to effectively execute performance campaigns using machine-learned bidding algorithms. Cisneros Interactive provides unique digital marketing solutions representing major global publishers and ad-tech platforms in Latin America, while also managing the leading digital audio network and solutions player Audio.Ad. MediaDonuts provides digital marketing performance and branding services in the Southeast Asia region and maintains unique commercial partnerships with some of the world’s leading digital publishers and social media platforms. Beyond the digital space, Entravision has 54 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 47 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about all of our innovative media, marketing and technology offerings at entravision.com or connect with us on social on LinkedIn and Facebook.

    Kimberly Esterkin

    Addo Investor Relations

    evc@addo.com

    310-829-5400

    Source: Entravision Communications Corporation