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Category: Global Market Expansion

  • Entravision Expands Digital Partnership with Meta in Honduras and El Salvador Bringing Latin American Partnership to 11 Countries

    Entravision Expands Digital Partnership with Meta in Honduras and El Salvador Bringing Latin American Partnership to 11 Countries

    Expansion brings Entravision’s presence to a total of 18 countries in Latin America
     

    Entravision Cisneros Interactive will provide support and consulting services to promote the commercial objectives of local businesses in the region

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the Authorized Sales Partner of Meta, the company that owns the Facebook, Instagram and WhatsApp platforms, in Honduras and El Salvador. Through its business unit, Entravision Cisneros Interactive, Entravision will provide support, consulting, training and billing in local currency to help businesses achieve their advertising goals.

    “We are very pleased to expand our alliance with Meta into Honduras and El Salvador, further strengthening our partnership and foothold in Latin America,” said Byron Cabrera, Country Manager of Honduras and El Salvador for Entravision Cisneros Interactive. “This expansion within Latin America will enable us to continue our mission of providing companies with strategic support, creative expertise and content development that facilitates the use of new tools which take full advantage of all that the Meta suite has to offer and are geared toward boosting their business in the region.”

    Entravision Cisneros Interactive, as an Authorized Sales Partner, will focus on helping local businesses grow sales while at the same time deploy their advertising investments more efficiently. The new offices in Honduras and El Salvador join the 16 existing markets in Latin America in which the company already has a successful presence.

    Commenting on this track record of success, Victor Kong, CEO of Entravision Cisneros Interactive, noted, “Our expansion throughout Latin America is a direct result of the progress we have delivered in the region over the past five years. In 2021, we trained more than 5,000 people, including advertisers and agencies, to leverage the Meta platform. This educational investment has allowed us to help advertisers increase their sales, minimize their customer service expenses and reduce their cancellation rates, along with many other core business objectives. It is this experience that provides us with the utmost confidence that we will achieve a similar impact on companies in Honduras and El Salvador by extending the top-notch experience we provide to our other clients in Latin America.”

    “Meta is dedicated to expanding our stronghold in Latin America, and the expansion of our alliance with Entravision Cisneros Interactive in Honduras and El Salvador is a key sign of our commitment to the region,” said Christian Pretelt, Regional Reseller Leader for Meta in Latin America. “We are very excited to extend the reach of this successful program, helping advertisers and agencies create more meaningful connections with their consumers. As part of our collaboration, we will also implement digital marketing education programs to drive growth in Central America, instilling processes that will position companies to drive their short- and long-term business goals.”

    About Entravision

    Entravision is a leading global advertising solutions, media and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

    About Entravision Cisneros Interactive

    Entravision-Cisneros Interactive, a business unit of Entravision, is the leading digital advertising company serving Latin America. The company has an active presence in 18 countries, leveraging unique commercial partnerships with Meta, Spotify, LinkedIn, Anzu and other leading media and technology platforms. In addition, the company offers Audio.Ad, Latin America’s leading digital audio ad network, with more than 350 publishers through a full solution technology stack offering, and Justmob, the leading mobile marketing company with global reach.

    Forward Looking Statements

    This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

    Investors

    Christopher T. Young

    Chief Financial Officer

    310-447-3870

    Kimberly Esterkin

    Addo Investor Relations

    evc@add.com

    310-829-5400

    Source: Entravision

  • Entravision Expands into Kenya and Names New Director of Local Operations

    Entravision Expands into Kenya and Names New Director of Local Operations

    Expansion provides access to a high-growth, emerging digital advertising industry with significant expansion opportunities across East Africa

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision (NYSE: EVC or “the Company”), a leading global advertising, media and ad-tech solutions company, announced today its expansion into Kenya. This expansion provides Entravision, through its Africa-based digital business unit, Entravision 365 Digital, a presence in East Africa, as it looks to expand its breadth of digital solutions, media representations and creative services to new emerging markets.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220504005241/en/

    With the expansion into Kenya, the Company also welcomes Maggie Ndirangu as its newly appointed Managing Director of Kenya Operations. Ms. Ndirangu has regional expertise and extensive knowledge of the digital landscape across Africa. This expansion aligns with Entravision’s goal to position Entravision 365 Digital as a local digital marketing solutions powerhouse, serving African companies and local leaders with advanced branding, performance, and creative needs.

    “We’re thrilled to launch Entravision’s operations in Kenya, an exciting market for our African expansion,” said Julian Jordaan, CEO of Entravision 365 Digital. “With the third highest connected consumer base in Sub-Saharan Africa, and growing at a rapid rate, we believe that these numbers will only continue to climb and ultimately represent 17% of the digital advertising industry within the Sub-Saharan market by 2023. Kenya also has incredible talent and an advertising ecosystem primed with opportunity.”

    Jordaan continued, “We are also pleased to welcome Maggie Ndirangu as Managing Director of our Kenyan operations. Maggie is an exceptional leader who brings with her years of knowledge in the marketing and advertising industries. She will be taking our partnerships, media representations and services to brands across the Kenya market.”

    “Kenya has become a technology powerhouse in Africa over the last few years, with many global companies setting up Sub-Saharan African headquarters here. I’m honored to be joining Entravision to lead the Company’s expansion into East Africa and deliver marketing solutions that help businesses reach consumers, drive engagements and promote positive business impact across this region,” said Maggie Ndirangu.

    Sub-Saharan Africa is an attractive digital marketplace with nearly 500 million digitally connected consumers. Importantly, the Sub-Saharan African customer is young, tech-savvy and digitally connected. By combining the Company’s platform and publisher partnerships with technology-driven design service, or “365 Studio,” Entravision’s evolution continues into a leading marketing technology service provider in the world’s highest growth economies.

    About Entravision

    Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Its dynamic portfolio includes digital, television and audio offerings. Digital, the company’s largest revenue segment, is comprised of four business units: a digital sales representation business; Smadex, a programmatic ad purchasing platform; a branding and mobile performance solutions business; and a digital audio business. Through the digital sales representation business, the company connects global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is the company’s mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. Entravision also offers a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and its digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about the company’s offerings at entravision.com or connect with the company on LinkedIn.

    About Entravision 365 Digital

    Entravision 365 Digital is an African online media and ad-technology business with a rich heritage in the African advertising industry. For 21 years the business has represented the largest publishers and platforms in Africa and have helped global brands reach connected consumers and drive business impact. With a mission to connect publishers to brands, and brands to consumers, Entravision 365 Digital helps brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Anzu, Boomplay, Triton Digital and many more. Entravision 365 Digital is a business unit of Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Learn more about all of our innovative media, marketing and technology offerings at entravision365digital.com or connect with us on LinkedIn.

    Forward-Looking Statements

    This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

    For more information please contact:

    Entravision

    Investors:

    Christopher T. Young

    Chief Financial Officer

    310-447-3870

    Kimberly Esterkin

    Addo Investor Relations

    evc@addo.com

    310-829-5400

    Entravision 365 Digital South Africa

    Julian Jordaan

    Chief Executive Officer, Entravision 365 Digital

    +27 21 555 1975

    Julian@365Digital.co.za

    www.entravision365digital.com

    Entravision 365 Digital Kenya

    Maggie Ndirangu

    Managing Director

    maggie.ndirangu@entravision.com

    Source: Entravision

  • Entravision and Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin America

    Entravision and Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin America

    Partnership expands the depth and breadth of Entravision’s leading presence across the quickly growing digitally-connected Latin American market

    SANTA MONICA, Calif–(BUSINESS WIRE)–
    Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, will exclusively represent Anzu in 18 Latin American markets, educating advertisers on the power of in-game advertising and enabling companies to leverage Anzu’s award-winning solution for advertisers, developers and players.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220413005958/en/

    Since 2017, Anzu has put players first, working with some of the world’s largest advertisers – including American Eagle, Samsung, Vodafone, and PepsiCo – to provide education on the huge opportunity presented by the gaming market, and enabling these advertisers to run unique campaigns via non-intrusive in-game ad placements that enhance gameplay and bring a sense of realism to the player experience. Anzu’s cross-platform offering allows advertisers to run in-game ads across mobile, PC, consoles, and Roblox, in some of the world’s most popular titles from leading developers including Ubisoft, Saber Interactive, Amanotes, and many more.

    “Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit. “We are thrilled to embark upon this partnership to take in-game advertising in Latin America to another level. Anzu’s proposal is not only revolutionary, but it is also the future of our industry, and we want our clients to be at the forefront of innovation when it comes to advertising.”

    “Latin America is one of the world’s fastest-growing gaming regions, with the highest player growth from 2015 to 2024. Our partnership with Entravision means advertisers in the region can now reach this growing audience via non-disruptive in-game advertising. Our patented, adaptive technology, first-to-market in-game ad viewability measurement with Oracle Moat, and full suite of third party integrations with AdTech vendors also mean they will also be able to effectively measure the impact of their in-game ad campaigns and compare them against other digital channels,” said Stephanie Lublinski, Head of Partnerships, Emerging Markets at Anzu.

    Entravision has been a long-term player in the gaming market and remains at the forefront of mobile gaming advancements. This partnership with Anzu will enrich and strengthen Entravision’s capabilities in the ​​gaming area. For more information on Entravision’s mobile gaming advertising solutions, please visit entravision.com.

    ABOUT ENTRAVISION

    Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Its dynamic portfolio includes digital, television and audio offerings. Digital, the company’s largest revenue segment, is comprised of four business units: a digital sales representation business; Smadex, a programmatic ad purchasing platform; a branding and mobile performance solutions business; and a digital audio business. Through the digital sales representation business, the company connects global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is the company’s mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. Entravision also offers a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and its digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about the company’s offerings at entravision.com or connect with the company on LinkedIn.

    ABOUT ENTRAVISION-CISNEROS INTERACTIVE

    Entravision-Cisneros Interactive, a business unit of Entravision, is the leading digital advertising company serving Latin America. The company has an active presence in 17 countries, leveraging unique commercial partnerships with Meta, Spotify, LinkedIn, Anzu and other leading media and technology platforms. In addition, the company offers Audio.Ad, Latin America’s leading digital audio ad network, with more than 350 publishers through a full solution technology stack offering, and Justmob, the leading mobile marketing company with global reach.

    ABOUT ANZU

    Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner for advertisers worldwide.

    Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide.

    Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/.

    Forward-Looking Statements

    This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

    Entravision:

    Investors:

    Christopher T. Young

    Chief Financial Officer

    310-447-3870

    Kimberly Esterkin

    Addo Investor Relations

    evc@addo.com

    310-829-5400

    Sales:

    Gonzalo Borras

    General Director Audio & Mobile

    gborras@cisnerosinteractive.com

    Anzu:

    Stephanie Lublinski

    Head of Partnerships, Emerging Markets

    stephanie@anzu.io

    Natalia Vasilyeva

    VP Marketing

    natalia@anzu.io

    Source: Entravision

  • Entravision Partners with Roku to Serve as Media Advertising Partner in Mexico

    Entravision Partners with Roku to Serve as Media Advertising Partner in Mexico

    Partnership Expands Entravision’s Position in the Rapidly Growing Connected Television Marketplace

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform.

    As more consumers are moving to TV streaming, advertisers can reach them by moving budgets into TV streaming. Through Roku’s advertising solutions, brands and marketers can reach audiences at scale on the Roku platform. Entravision, as Roku’s trusted partner, will serve as an advertising partner in Mexico to work with brands interested in advertising through the Roku platform.

    “Entravision is very excited to partner with Roku, the pioneer in television streaming, as they begin advertising in Mexico,” said Juan Saldívar, Entravision’s Chief Digital, Strategy and Accountability Officer. “Through our partnership, Entravision will be able to connect brands and marketers in Mexico with Roku’s advertising solution, in order to reach TV streamers on the Roku streaming platform.”

    Mr. Saldívar continued, “Entravision has extensive digital marketing expertise for companies looking to tap into growing Latino audiences, including in Mexico. We look forward to leveraging our expertise and local market connections to support Roku’s global advertising growth.”

    Brands and content providers will be able to reach consumers through ad-supported content as part of Roku advertising, which includes benefits such as:

    • Reach consumers at scale: Roku has a direct relationship with its consumers, enabling better ad targeting and measurement.
    • Access to premium inventory: Brands can advertise with trusted editorially-curated, premium channels, including local networks, film & TV, sports and lifestyle.
    • Unique storytelling for brands:
      Create advertiser experiences that go beyond the 30-second ad and take full advantage of the TV streaming environment.
    • Performance driven: Roku combines TV’s branding power with digital data to drive performance and results.

    To learn more about this partnership with Roku, please contact Entravision’s digital sales team.

    * by hours streamed (Hypothesis Group, October 2021)

    About Entravision

    Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our dynamic portfolio of services includes digital, television and radio offerings. Digital, our largest revenue segment, is comprised of five core businesses: Entravision Digital, Smadex, Cisneros Interactive, MediaDonuts, and 365 Digital. Entravision Digital provides branding and performance digital solutions to clients and small- and mid-size businesses throughout the world. Smadex provides cutting-edge mobile programmatic solutions and demand-side platforms which enable advertisers to effectively execute performance campaigns using machine-learned bidding algorithms. Cisneros Interactive provides unique digital marketing solutions representing major global publishers and ad-tech platforms in Latin America, while also managing the leading digital audio network and solutions player Audio.Ad. MediaDonuts provides digital marketing performance and branding services in the Southeast Asia region and maintains unique commercial partnerships with some of the world’s leading digital publishers and social media platforms. 365 Digital is a digital advertising solutions provider that offers exclusive sales representations with major global platforms in South Africa. Beyond digital, Entravision has 53 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about all of our marketing, media, and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

    Forward-Looking Statements

    This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

    Christopher T. Young

    Chief Financial Officer

    Entravision Communications Corporation

    310-447-3870

    Kimberly Esterkin

    Addo Investor Relations

    evc@addo.com

    310-829-5400

    Rogelio Osorio

    CTV Business Sales Development

    Entravision Communications Corporation

    rogelio.osorio@entravision.com

    Source: Entravision

  • Entravision Announces the Appointment of Juan Saldívar as Chief Digital, Strategy and Accountability Officer

    Entravision Announces the Appointment of Juan Saldívar as Chief Digital, Strategy and Accountability Officer

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, today announced the appointment of Juan Saldívar as its new Chief Digital, Strategy and Accountability Officer. In his new role, Mr. Saldívar will be responsible for overseeing Entravision’s digital business units, corporate strategy and business development and overall business unit reporting and accountability.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201109005233/en/

    Juan Saldívar, Chief Digital, Strategy and Accountability Officer (Source: Entravision Communications Corporation)

    Juan Saldívar, Chief Digital, Strategy and Accountability Officer (Source: Entravision Communications Corporation)

    A current consultant to Entravision, and a member of its Board of Directors since May of 2014, Mr. Saldívar has been an integral part of the company’s efforts to expand its portfolio of exceptional digital assets with creative and programmatic capabilities that meet its global clients’ needs. Notably, Mr. Saldívar played a prominent role in the company’s recent majority investment in Cisneros Interactive, a transaction that has positioned Entravision to become one of the largest premier digital advertising companies serving the U.S. Hispanic and Latin American markets in over 21 countries.

    “We are very excited to welcome Juan to our executive team and to gain access to his expertise on a full-time basis,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “As we continue to enhance and grow our digital business, transformation strategy and digital identity, Juan’s appointment will be instrumental. As Juan has consulted with Entravision for a number of years, I fully expect a seamless transition into his new role.”

    “Following several years on Entravision’s Board of Directors, I am honored to now have the opportunity to join the executive management team,” said Juan Saldívar. “I am looking forward to leveraging my skillset and that of my fellow Entravision colleagues to continue the expansion of Entravision’s business, culture and growth within a digitally connected world.”

    Mr. Saldívar is the founder and CEO of SWS Consulting, a leading advisory firm that counsels clients in the marketing, media, entertainment, talent and technology industries. He has over 25 years of experience in the media, marketing, technology, venture capital and e-commerce industries in Mexico, the U.S. and Germany, and has founded or participated in developing several leading ventures, such as Submarino.com and Ingredienta.com in Mexico and Rise Capital, a leading emerging markets venture fund based out of San Francisco, CA.

    Prior to SWS Consulting, Mr. Saldívar worked at two of the most successful global media, information and entertainment companies. He served as General Manager at Televisa Interactive Media, part of Grupo Televisa, the largest Hispanic media company in the world, where he was responsible for the strategy, operations and overall entertainment, information and sports digital presence for the company. He also worked in business development at the Bertelsmann Group, one of the world’s largest media conglomerates headquartered in Germany, where he later became CEO of the company’s Mexican publishing house. Mr. Saldívar holds a degree in economics from the Instituto Tecnológico Autónomo de México and an MBA from the IESE Business School in Spain. In this new role, he will continue to hold his position on Entravision’s Board of Directors.

    Forward Looking Statements

    This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause Entravision’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although Entravision believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and Entravision disclaims any duty to update any forward-looking statements made by the company. From time to time, these risks, uncertainties and other factors are discussed in Entravision’s filings with the Securities and Exchange Commission.

    About Entravision Communications Corporation

    Entravision is a diversified global marketing, technology, and media company serving clients throughout the United States and in more than 20 countries across Latin America, Europe, and Asia. Our dynamic portfolio of services includes cutting-edge, proprietary marketing technologies and platforms, along with leading media and marketing audience-centric assets in the U.S., including 54 television stations and 48 Spanish-language radio stations that feature nationally recognized, award-winning talent. Entravision is the largest affiliate group of the Univision and UniMás television networks. In addition to broadcast, we offer mobile programmatic solutions and demand-side platforms, which allow advertisers to execute performance campaigns using machine-learned bidding algorithms to identify the ideal combination of creative assets, audience targeting and pricing. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our marketing, media, and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

    Christopher T. Young
    Chief Financial Officer

    Entravision Communications Corporation
    310-447-3870

    Kimberly Esterkin
    ADDO Investor Relations

    310-829-5400

    evc@addoir.com

    Source: Entravision Communications Corporation

  • Entravision Announces Launch of Entravision Digital

    Entravision Announces Launch of Entravision Digital

    SANTA MONICA, Calif., May 5, 2020 /PRNewswire/ — Entravision Communications Corporation, (NYSE: EVC), a leading global media and marketing technology company that engages consumers, announced today the launch of Entravision Digital, which consolidates its digital reach, data, creative and programmatic capabilities into a unified solutions offering. Entravision Digital unites the performance and branding capabilities of its technology platforms, providing a full-funnel marketing stack that empowers both U.S. and global brands and apps to optimize their marketing operations and drive business results.

    “By combining our comprehensive digital capabilities into Entravision Digital, advertisers and agencies have a single source to access a rich combination of audiences, media, performance solutions, and consumer insights,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “Entravision Digital has a global reach and is an exceptional complement to our television, radio and digital media assets serving the U.S. Hispanic market. We are excited to extend the Entravision brand to these businesses and look forward to continued success in the media technology marketplace.”

    “Our digital solutions have been very successful in connecting content and technology with targeted audiences, benefiting app marketers and multicultural advertisers,” said Luis Barragué, President of Entravision Digital. “We believe we have created a unique and comprehensive digital offering and will continue to evaluate potential acquisitions that would accelerate growth and complement our culture and mission.”

    Entravision Digital includes Entravision’s Smadex’s programmatic mobile-first DSP solution; AudioEngage, its audio advertising platform; ScrollerAds, its optimized video advertising marketplace; Dataxpand, its international data management platform and audience marketplace with consumer insights; and its U.S. Hispanic marketing solutions for SME (small and medium enterprises) and national advertisers.

    About Entravision Digital

    Entravision Digital is the media technology business unit of Entravision Communications [NYSE: EVC], providing a comprehensive offering of digital media and technology solutions that empower marketers to reach consumers in every screen and on every format.  Entravision Digital’s global reach, rich data, innovative creative and comprehensive programmatic solutions adapt to each marketing need.  Entravision Digital offers solutions capabilities that provide insights and data-based solutions with machine learning technologies built for performance; digital media capabilities with impactful consumer reach, powered by differentiated creativity, content and influencers; and unique platforms that deliver results-oriented solutions with a strong focus on customer care and long-term business development.  Entravision Digital has approximately 50 offices around the world including Los Angeles, Mexico City, Barcelona, Tel Aviv, Seoul and Sao Paulo, serving 300 different markets with its digital solutions.

    About Entravision Communications Corporation

    Entravision is a diversified global media, and marketing technology company that reaches and engages consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. The Company’s portfolio includes Entravision Digital, a digital media and advertising technology platform that delivers performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

    Cision View original content:http://www.prnewswire.com/news-releases/entravision-announces-launch-of-entravision-digital-301052590.html

    SOURCE Entravision Communications Corporation

  • Entravision Communications Corporation Appoints Laura Saldivar to Senior Vice President of Integrated Marketing Solutions Los Angeles

    Entravision Communications Corporation Appoints Laura Saldivar to Senior Vice President of Integrated Marketing Solutions Los Angeles

    SANTA MONICA, Calif., Jan. 6, 2020 /PRNewswire/ — Entravision Communications Corporation, (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today the appointment of Laura Saldivar to Senior Vice President of Integrated Marketing Solutions in Los Angeles. Laura will report directly to Eddie Melendez, President of Local Media for Entravision.

    “Today’s media landscape is constantly changing and having Laura lead our team is extremely valuable given her vast industry experience and understanding of our audience and the marketplace. Laura is a strong and proven leader who is familiar with our Company, and we are very excited to have her re-join the Entravision team,” said Eddie Melendez.

    Ms. Saldivar has more than fifteen years of experience in the media industry with many of her positions serving multicultural audiences. She has extensive knowledge as a media sales professional and a proven track record working for companies including PRISA Brand Solutions, Grupo Radio Centro, Pandora, The Walt Disney Company, and others. Ms. Saldivar returns to Entravision where she worked early on in her career as a Local Sales Manager in the Los Angeles market.

    About Entravision Communications Corporation
    Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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    SOURCE Entravision Communications Corporation

  • Entravision Communications Corporation Appoints Erin Voden as Senior Vice President of Integrated Marketing in Washington, D.C.

    Entravision Communications Corporation Appoints Erin Voden as Senior Vice President of Integrated Marketing in Washington, D.C.

    SANTA MONICA, Calif., Sept. 16, 2019 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced the appointment of Erin Voden as Senior Vice President of Integrated Marketing Solutions for its Washington, D.C. market, effective immediately. Reporting to Juan Navarro, Regional Vice President of Local Media Sales, Ms. Voden will oversee and manage sales at the company’s television and digital media properties serving the Washington market.

    “During her almost 20-year career in the media industry, Erin has established an exceptional track record of services to her clients and demonstrated strong expertise and leadership in sales and marketing. We are excited to have her rejoining the Entravision team and look forward to her leadership in the Washington, D.C. market,” said Mr. Navarro.

    Ms. Voden returns to Entravision where she held several positions within the Integrated Marketing Solutions team for three years serving the Washington, D.C. market. Prior to her return, she was a Sales Director with NBC Telemundo in Washington, D.C.

    “The Washington, D.C. Hispanic community is vibrant and growing, providing new and unique opportunities for advertisers to target this influential consumer group. I’m excited to be back with the Entravision team and look forward to growing the company’s presence in this market,” said Ms. Voden.

    About Entravision Communications Corporation
    Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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    SOURCE Entravision Communications Corporation

  • Entravision Announces Local Sales Organization Changes to Strengthen Alignment with its Platform of Omnichannel Marketing Solutions and Enhance its Service to Advertisers

    Entravision Announces Local Sales Organization Changes to Strengthen Alignment with its Platform of Omnichannel Marketing Solutions and Enhance its Service to Advertisers

    SANTA MONICA, Calif., Aug. 6, 2019 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that it has realigned its local sales organization and promoted Eddie Melendez to President of Local Media Sales.  These changes are designed to better reflect its comprehensive omnichannel marketing platform and enhance its ability to meet the needs of today’s advertisers. Mr. Melendez will oversee all of Entravision’s local sales and will have the top tier markets report directly to him including; Los Angeles, San Diego, El Paso, Las Vegas, Sacramento, Phoenix, McAllen, Orlando, Tampa and Denver.

    “Entravision has a comprehensive offering of traditional and digital media assets, which provide a powerful omnichannel platform for advertisers to reach the growing U.S. Hispanic market,” said Karl A. Meyer, Chief Revenue Officer of Entravision.  “With today’s announcement we now have a single holistic sales structure that fully aligns with our integrated sales strategy approach.  This provides consistency for our team and our marketing partners which will improve productivity and enhance the service we provide to our advertising clients.  Eddie is a proven and inspirational leader with almost 30 years of experience and we are excited to have him driving our local sales efforts.”

    “I have been part of the Entravision family for almost 20 years and it’s an honor to be leading our local sales efforts,” said Eddie Melendez, President of Local Media Sales at Entravision.  “We have an exceptional platform and talented associate team that allow us to offer advertisers a comprehensive marketing solution that truly reaches and engages consumers at different stages of the value chain.  I believe we are well positioned to meet the needs of local advertisers both today and in the future and build long-term relationships.” 

    Mr. Melendez is a 30+ year media veteran with experience in sales, marketing, and business development in both traditional and digital media.  He first joined Entravision in 2002 as Vice President – Business Development and also held the role of Vice President – Director of National Sales.  He most recently served as Executive Vice President – West Region, where he was responsible for sales and marketing operations across eight Entravision markets with responsibility for both digital and broadcast assets.

    As part of its local sales realignment Entravision also announced the appointment of Juan Navarro to the new position of Regional Vice President of Local Media Sales.  Mr. Navarro will oversee sales for the Company’s second tier markets including Albuquerque, Reno, Monterey, Midland, Hartford, Boston, Washington DC, Santa Barbara, Laredo, Corpus Christi, Lubbock, and Palm Springs. He previously worked at Entravision and is a proven leader in U.S. Hispanic marketing with over 20 years of broadcast experience in Southern California plus strong partnership relationships.

    In addition, Chris Jordan has been appointed to Senior Vice President of Sales in Las Vegas. Chris brings extensive in-market knowledge as a broadcast executive with more than 21 years of management and leadership experience in Las Vegas.  Finally, Laura Hernandez has been promoted to Senior Vice President of Sales for Midland-Odessa.

    About Entravision Communications Corporation
    Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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    SOURCE Entravision Communications Corporation

  • Pulpo Launches New Brand Focused On Three-Core Digital Services: Media, Custom Solutions And Engaging Content

    Pulpo Launches New Brand Focused On Three-Core Digital Services: Media, Custom Solutions And Engaging Content

    SANTA MONICA, Calif., March 18, 2019 /PRNewswire/ — Pulpo, an Entravision Communications Corporation (NYSE: EVC) company, today announced new branding that more intuitively conveys its full suite of digital offerings and its ability to provide, a one-stop-shop for all Latino digital marketing needs. The branding includes a revitalized contemporary logo, a position-focused tagline stating, “Your source for Latino fans,” and a clear and distinct depiction of its three-core service and product offerings that are Pulpo Media, Pulpo Solutions, and Pulpo Engage. Pulpo, comScore and Ad Age’s #1 Ranked Hispanic Ad Focused Network, has expanded and innovated its offering since its founding in 2008 to become an integrated digital solutions company with an expansive offering that allows brands to connect with Latinos.

    “Pulpo was born ten years ago as an ad network with a strong data-driven foundation. As Pulpo integrated with Entravision, it evolved to provide brands and advertisers comprehensive digital offerings across a wide range of environments, while continuing its focus on innovative technology and advanced data integration,” said Solange Curutchet, Executive Vice President for Pulpo. “Today, we are an integrated media company, that provides robust digital marketing and media services.  Plus, as part of the Entravision family, we can provide unparalleled opportunities to deliver omnichannel media campaigns to our clients.  The new branding better positions Pulpo to more intuitively convey the full suite of digital offerings we bring to the table.”

    Pulpo understands how to reach Latinos, has the scale to effectively engage them and provides a full range of services designed to achieve business results.  The company delivers these services based on a data-centric approach. From the integration of Luminar proprietary behavioral data to exclusive publisher partnership gathering opt-in audience intelligence, Pulpo provides precision audience reach that reduces waste and improves clients’ return on investment.

    The company’s three core offerings are:

    Pulpo Media engages audiences across the full digital spectrum, including; web, mobile, video, and connected TV. Under the Media banner, Pulpo is also rolling out Podcast and audio offerings in the coming weeks.

    Pulpo Solutions focuses on custom digital marketing solutions. These services account for a significant portion of the business today and serve as a one-stop-shop for digital marketers seeking to drive awareness, convert customers, and drive growth results.

    Pulpo Engage is all about engaging customers through content. We leverage our owned and operated content properties, personalities, influencer, and content partners to deliver audience engagement through compelling content experiences.

    The Pulpo Difference
    Pulpo connects leading advertisers and brands with Hispanic consumers through end-to-end digital solutions. Ranked #1 by comScore and Ad Age, the company delivers the most extensive Hispanic audience reach in the US. With over 100-strong employees, 2000+ brands rely on Pulpo to provide integrated digital campaigns. Pulpo’s offerings encompass three core service areas: paid media, custom digital solutions and impactful content, designed to engage relevant audiences. Founded in 2008, Pulpo is headquartered in Santa Monica, CA and is an Entravision Communications Corporation (NYSE: EVC) company. For more information visit www.pulpo.com.

    About Entravision Communications Corporation
    Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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    SOURCE Entravision