Category: AdTech & Digital Operations

SANTA MONICA, Calif., Jan. 6, 2020 /PRNewswire/ — Entravision Communications Corporation, (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today the appointment of Laura Saldivar to Senior Vice President of Integrated Marketing Solutions in Los Angeles. Laura will report directly to Eddie Melendez, President of Local Media for Entravision.

“Today’s media landscape is constantly changing and having Laura lead our team is extremely valuable given her vast industry experience and understanding of our audience and the marketplace. Laura is a strong and proven leader who is familiar with our Company, and we are very excited to have her re-join the Entravision team,” said Eddie Melendez.

Ms. Saldivar has more than fifteen years of experience in the media industry with many of her positions serving multicultural audiences. She has extensive knowledge as a media sales professional and a proven track record working for companies including PRISA Brand Solutions, Grupo Radio Centro, Pandora, The Walt Disney Company, and others. Ms. Saldivar returns to Entravision where she worked early on in her career as a Local Sales Manager in the Los Angeles market.

About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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SOURCE Entravision Communications Corporation

SANTA MONICA, Calif., Sept. 16, 2019 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced the appointment of Erin Voden as Senior Vice President of Integrated Marketing Solutions for its Washington, D.C. market, effective immediately. Reporting to Juan Navarro, Regional Vice President of Local Media Sales, Ms. Voden will oversee and manage sales at the company’s television and digital media properties serving the Washington market.

“During her almost 20-year career in the media industry, Erin has established an exceptional track record of services to her clients and demonstrated strong expertise and leadership in sales and marketing. We are excited to have her rejoining the Entravision team and look forward to her leadership in the Washington, D.C. market,” said Mr. Navarro.

Ms. Voden returns to Entravision where she held several positions within the Integrated Marketing Solutions team for three years serving the Washington, D.C. market. Prior to her return, she was a Sales Director with NBC Telemundo in Washington, D.C.

“The Washington, D.C. Hispanic community is vibrant and growing, providing new and unique opportunities for advertisers to target this influential consumer group. I’m excited to be back with the Entravision team and look forward to growing the company’s presence in this market,” said Ms. Voden.

About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-appoints-erin-voden-as-senior-vice-president-of-integrated-marketing-in-washington-dc-300918410.html

SOURCE Entravision Communications Corporation

SANTA MONICA, Calif., Aug. 6, 2019 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that it has realigned its local sales organization and promoted Eddie Melendez to President of Local Media Sales.  These changes are designed to better reflect its comprehensive omnichannel marketing platform and enhance its ability to meet the needs of today’s advertisers. Mr. Melendez will oversee all of Entravision’s local sales and will have the top tier markets report directly to him including; Los Angeles, San Diego, El Paso, Las Vegas, Sacramento, Phoenix, McAllen, Orlando, Tampa and Denver.

“Entravision has a comprehensive offering of traditional and digital media assets, which provide a powerful omnichannel platform for advertisers to reach the growing U.S. Hispanic market,” said Karl A. Meyer, Chief Revenue Officer of Entravision.  “With today’s announcement we now have a single holistic sales structure that fully aligns with our integrated sales strategy approach.  This provides consistency for our team and our marketing partners which will improve productivity and enhance the service we provide to our advertising clients.  Eddie is a proven and inspirational leader with almost 30 years of experience and we are excited to have him driving our local sales efforts.”

“I have been part of the Entravision family for almost 20 years and it’s an honor to be leading our local sales efforts,” said Eddie Melendez, President of Local Media Sales at Entravision.  “We have an exceptional platform and talented associate team that allow us to offer advertisers a comprehensive marketing solution that truly reaches and engages consumers at different stages of the value chain.  I believe we are well positioned to meet the needs of local advertisers both today and in the future and build long-term relationships.” 

Mr. Melendez is a 30+ year media veteran with experience in sales, marketing, and business development in both traditional and digital media.  He first joined Entravision in 2002 as Vice President – Business Development and also held the role of Vice President – Director of National Sales.  He most recently served as Executive Vice President – West Region, where he was responsible for sales and marketing operations across eight Entravision markets with responsibility for both digital and broadcast assets.

As part of its local sales realignment Entravision also announced the appointment of Juan Navarro to the new position of Regional Vice President of Local Media Sales.  Mr. Navarro will oversee sales for the Company’s second tier markets including Albuquerque, Reno, Monterey, Midland, Hartford, Boston, Washington DC, Santa Barbara, Laredo, Corpus Christi, Lubbock, and Palm Springs. He previously worked at Entravision and is a proven leader in U.S. Hispanic marketing with over 20 years of broadcast experience in Southern California plus strong partnership relationships.

In addition, Chris Jordan has been appointed to Senior Vice President of Sales in Las Vegas. Chris brings extensive in-market knowledge as a broadcast executive with more than 21 years of management and leadership experience in Las Vegas.  Finally, Laura Hernandez has been promoted to Senior Vice President of Sales for Midland-Odessa.

About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

View original content:http://www.prnewswire.com/news-releases/entravision-announces-local-sales-organization-changes-to-strengthen-alignment-with-its-platform-of-omnichannel-marketing-solutions-and-enhance-its-service-to-advertisers-300896972.html

SOURCE Entravision Communications Corporation

SANTA MONICA, Calif., March 18, 2019 /PRNewswire/ — Pulpo, an Entravision Communications Corporation (NYSE: EVC) company, today announced new branding that more intuitively conveys its full suite of digital offerings and its ability to provide, a one-stop-shop for all Latino digital marketing needs. The branding includes a revitalized contemporary logo, a position-focused tagline stating, “Your source for Latino fans,” and a clear and distinct depiction of its three-core service and product offerings that are Pulpo Media, Pulpo Solutions, and Pulpo Engage. Pulpo, comScore and Ad Age’s #1 Ranked Hispanic Ad Focused Network, has expanded and innovated its offering since its founding in 2008 to become an integrated digital solutions company with an expansive offering that allows brands to connect with Latinos.

“Pulpo was born ten years ago as an ad network with a strong data-driven foundation. As Pulpo integrated with Entravision, it evolved to provide brands and advertisers comprehensive digital offerings across a wide range of environments, while continuing its focus on innovative technology and advanced data integration,” said Solange Curutchet, Executive Vice President for Pulpo. “Today, we are an integrated media company, that provides robust digital marketing and media services.  Plus, as part of the Entravision family, we can provide unparalleled opportunities to deliver omnichannel media campaigns to our clients.  The new branding better positions Pulpo to more intuitively convey the full suite of digital offerings we bring to the table.”

Pulpo understands how to reach Latinos, has the scale to effectively engage them and provides a full range of services designed to achieve business results.  The company delivers these services based on a data-centric approach. From the integration of Luminar proprietary behavioral data to exclusive publisher partnership gathering opt-in audience intelligence, Pulpo provides precision audience reach that reduces waste and improves clients’ return on investment.

The company’s three core offerings are:

Pulpo Media engages audiences across the full digital spectrum, including; web, mobile, video, and connected TV. Under the Media banner, Pulpo is also rolling out Podcast and audio offerings in the coming weeks.

Pulpo Solutions focuses on custom digital marketing solutions. These services account for a significant portion of the business today and serve as a one-stop-shop for digital marketers seeking to drive awareness, convert customers, and drive growth results.

Pulpo Engage is all about engaging customers through content. We leverage our owned and operated content properties, personalities, influencer, and content partners to deliver audience engagement through compelling content experiences.

The Pulpo Difference
Pulpo connects leading advertisers and brands with Hispanic consumers through end-to-end digital solutions. Ranked #1 by comScore and Ad Age, the company delivers the most extensive Hispanic audience reach in the US. With over 100-strong employees, 2000+ brands rely on Pulpo to provide integrated digital campaigns. Pulpo’s offerings encompass three core service areas: paid media, custom digital solutions and impactful content, designed to engage relevant audiences. Founded in 2008, Pulpo is headquartered in Santa Monica, CA and is an Entravision Communications Corporation (NYSE: EVC) company. For more information visit www.pulpo.com.

About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

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SOURCE Entravision

SANTA MONICA, Calif., Oct. 29, 2018 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced the appointment of Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately. Reporting to Lilly Gonzalez, Mr. Garcia will be responsible for creating value from Entravision’s cross-platform advertising assets and raising brand awareness in the greater Rio Grande Valley, which includes the McAllen-Brownsville market.

“Mark has extensive experience in broadcast sales, both locally in Texas and nationally, and brings a strong understanding of our unique capabilities and platforms.  We’re glad to have him re-join the Entravision team and look forward to benefiting from his leadership and sales expertise,” said Lilly Gonzalez, Executive Vice President of Integrated Marketing Solutions, East Coast, Entravision.

Prior to his appointment, Mr. Garcia was Director of Sales at Nexstar Broadcasting in El Paso, TX working with TV affiliates and digital entities. Before Nexstar Broadcasting, he served as a National Sales Manager in Dallas for 11 Entravision Texas stations and Account Executive at Entravision in El Paso.

“McAllen is the 10^th largest Latino market in the U.S., representing an exceptional opportunity for advertisers to reach the growing Latino audience. Entravision’s media portfolio in this market is especially distinctive as it is the only company with a full complement of assets that truly reach the unique audience of the Rio Grande Valley. I’m excited to return to Entravision and to have the opportunity to represent their dynamic media platform,” said Garcia.

About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-appoints-mark-garcia-to-senior-vice-president-of-integrated-marketing-solutions-in-mcallen-tx-300739074.html

SOURCE Entravision Communications Corporation

SANTA MONICA, Calif., Oct. 29, 2018 /PRNewswire/ — Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, today announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately. Reporting to Solange Curutchet, Ms. Willis will be responsible for managing national sales in the U.S. and will be based in New York.

“Laura has extensive strategic advertising media experience in executive agency and sales roles. Her ability to attract clients and build relationships through her expertise in Hispanic marketing will prove invaluable to Pulpo Media. We are happy to have her re-join the Pulpo team and look forward to benefiting from her leadership,” said Solange Curutchet, Executive Vice President at Pulpo Media.

Prior to her appointment, Ms. Willis was Director of Integrated Sales at Meredith/People en Español in New York. Before that, she was Senior Sales Director at Pulpo Media where she leveraged her agency experience to create and sell through customized integrated solutions across the Entravision platform.

“Pulpo is the premier Hispanic ad network that provides exceptional reach and market insights to advertisers.  I’m excited to rejoin the Pulpo family and drive awareness of its unique capabilities and platforms that effectively connect advertisers with consumers,” said Willis.           

The Pulpo Difference

Pulpo is the premier source of US Hispanic inventory across all acculturation levels throughout the digital landscape, ranked #1 by comScore. The company enables advertiser and brands to generate meaningful growth opportunities through impactful digital media products. Pulpo harnesses the power Big Data to deliver hyper-targeted consumers on a one-on-one and at scale, across devices and platforms. Founded in 2008, Pulpo is an Entravision Communications Corporation (NYSE: EVC) company.

About Entravision Communications Corporation

Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

View original content:http://www.prnewswire.com/news-releases/pulpo-media-appoints-laura-willis-to-vice-president-of-digital-sales-300739178.html

SOURCE Entravision