Category: Politics & Community Insights

  • Entravision, AltaMed Health Services, and BSP Research Unveil 2024 National Latino Tracking Poll to Shape Election Insights

    Entravision, AltaMed Health Services, and BSP Research Unveil 2024 National Latino Tracking Poll to Shape Election Insights


    Weekly survey offers exclusive, real-time data on Latino voter priorities ahead of November election

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision, in partnership with AltaMed Health Services and BSP Research, announces the launch of the 2024 National Latino Tracking Poll, beginning September 11, 2024. This timely initiative will provide critical insights into the political perspectives and engagement of Latino voters as the November election approaches.

    “Entravision is committed to amplifying the voices of the Latino community, and this poll is an essential tool for understanding the political landscape as it relates to Latino voters,” said Michael Christenson, CEO of Entravision. “By partnering with AltaMed and BSP Research, we are offering a unique resource for candidates, organizations, media, and voters to see how key issues and candidates resonate with Latino voters.”

    “At AltaMed, we recognize that healthcare and civic engagement are deeply intertwined, especially within the Latino community. We understand that access to healthcare and social determinants of health are linked to policy, politics, and elections and that’s why we launched our
    My Vote. My Health.
    initiative,” said Cástulo de la Rocha, President and CEO of AltaMed. “Nearly 80% of the patients we serve are Latino and our partnership allows us to hear from our community in real time, and ensure that policy makers and candidates address the healthcare and social determinant issues that are most important to Latinos.”

    My Vote. My Health. was launched by AltaMed to mobilize patients, families, and residents in their Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities.

    As the only weekly national poll focused specifically on Latino voters, the survey will track the opinions of 500 registered Latino voters each week over an 8-week period, ending right before the November election. Participants will be asked about a range of political topics, including voting intentions, key issue support or opposition, healthcare concerns, and candidate favorability in both presidential and senate races. Each survey will include approximately 45 questions.

    The first set of results will be released on
    September 18, 2024
    , with weekly updates every Monday thereafter continuing through Election Day. This poll will offer a real-time view of the issues and candidates most important to Latino voters.

    To mark the launch, a virtual
    press event
    via zoom will be held on
    September 18, 2024
    at 1pm ET/10am PT, where leaders from Entravision, AltaMed, and BSP Research will discuss key insights from the first results and answer media questions.

    For more information about or to participate in the virtual press event, please email
    pressevent@entravision.com
    .

    About Entravision Communications Corporation

    Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at
    entravision.com
    .

    About AltaMed Health Services

    AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

    About AltaMed Health Services My Vote. My Health.

    My Vote. My Health.
    is a campaign led by
    AltaMed Health Services
    , one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

    About BSP Research

    BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

  • Entravision Reveals Crucial Latino Voter Insights in Nevada and South Texas Ahead of the 2024 Elections

    Entravision Reveals Crucial Latino Voter Insights in Nevada and South Texas Ahead of the 2024 Elections

    Latino voters are highly engaged but face an information gap, according to a recent survey

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    As the United States approaches a pivotal election day, Entravision is taking the lead in empowering and mobilizing the Latino electorate. In collaboration with BSP Research, Entravision conducted a comprehensive survey of Latino registered voters to uncover the priorities, concerns and voting factors of Latino voters in key battleground regions, including Nevada and South Texas.

    Latino voters in Nevada and South Texas are poised to make a significant impact, with an overwhelming majority planning to go to the polls on November 5th. However, the study reveals a strong demand for more information about the candidates and their platforms. The poll surveyed 800 Latino Registered Voters—400 from Nevada and 400 from South Texas which include the cities of Harlingen-Weslaco-Brownsville-McAllen, Corpus Christi, and Laredo. The margin of error for both regions is +/- 4.9%. Conducted online between July 24 and August 6, 2024, the survey was offered in both English and Spanish and followed the withdrawal of President Joe Biden from the Presidential race.

    “Our findings underscore the undeniable influence of Latino voters in this election cycle,” said Michael Christenson, CEO of Entravision. “Latino voters are not just participants; they are key decision-makers whose voices will shape the future of this country. We are proud to provide critical insights that will guide campaigns in engaging, connecting and messaging to the powerful Latino community.”

    Key Findings from the Entravision-BSP Research Poll:


    1. Latino Voters are Engaged and Ready to Vote

    • Latino voters are highly engaged, with 62% stating they are “almost certain” to vote in November and nearly 80% indicating they probably or almost certainly will vote. This strong engagement is consistent among high Spanish-language media users and those in Spanish-speaking households.


    2. A Hunger for Information

    • Despite their eagerness to participate, more than half of Latino voters feel they lack sufficient information to make informed choices for the Presidential or Senate elections. Voters are receptive to campaign messaging, with 50% reporting that an advertisement influenced their view of a candidate, and 66% seeking additional information after exposure to campaign ads.

    • Notably, 28% of Latino voters rely on Spanish-language TV or radio for crucial information, with 67% watching Spanish entertainment programming on TV and 73% listening to Spanish music.

    Presidential Candidates:


    3. Head-to-Head Matchups

    • In Nevada, Harris leads Trump by 18 points (53% to 35%), and in South Texas, by 13 points (50% to 37%).

    • However, only 28% of Latino voters feel “very well informed” about Harris’ policy agenda, compared to 36% for Trump.

    Senate Candidates:


    4. Nevada: Jacky Rosen vs Sam Brown

    • Incumbent Senator Jacky Rosen holds a comfortable 30-point lead over challenger Sam Brown (53% to 22%) in a head-to-head match-up, though a quarter of Latino voters remain undecided. Rosen’s favorability (45%) outpaces Brown’s (27%). Additionally, Brown has room to grow with his base, as 23% of Nevada Latino Republicans are still
      completely undecided.


    5. S. Texas: Colin Allred vs Ted Cruz

    • Congressman Colin Allred leads Senator Ted Cruz by 19 points among Latino voters in South Texas (48% to 29%), with significant undecideds. Nearly half (48%) of Latino voters in South Texas have yet to form an opinion about him (Allred) or have no opinion at all.

    “These results reflect a profound engagement among Latino voters, who are not only eager to participate but are demanding the information they need to make informed decisions,” said Dr. Gary Segura, Co-Founder at BSP Research. “This data is crucial for campaigns looking to connect with Latino voters, particularly through Spanish-language media, which continues to be a trusted source of information.”

    As the 2024 election day draws closer, the significance of the Latino vote cannot be overstated. Entravision and BSP Research are dedicated to ensuring that the voices of Latino voters are at the center of the national dialogue. Through this proprietary research and our media platforms, Entravision will continue to empower Latinos to help them make informed choices that reflect their values and aspirations.

    To obtain a copy of the survey or get learn about Entravision’s voter engagement initiatives, visit
    https://entravision.com/political/
    .

    About BSP Research

    BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

    About Entravision Communications

    Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at
    entravision.com
    .

  • Entravision Appoints Jack Randall as Executive Vice President of Political and Strategic Sales

    Entravision Appoints Jack Randall as Executive Vice President of Political and Strategic Sales

    SANTA MONICA, Calif.–(BUSINESS WIRE)–
    Entravision Communications Corporation (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector. Mr. Randall’s expertise and understanding of the unique needs of this segment will help propel the Company to new heights by optimizing Entravision’s potential in what will be the highest funded election cycle in U.S. history. Mr. Randall will report to Chris Munoz, Executive Vice President of National Sales.

    “We eagerly welcome Jack to the Entravision team,” said Chris Munoz, Executive Vice President of National Sales, Entravision. “His remarkable expertise in media sales, coupled with a deep understanding of our audience, instills confidence in his capacity to spearhead our endeavors in this specialized field. Jack’s appointment stands as a significant milestone for our company, underscoring our dedication to innovation and strategic growth.”

    Mr. Randall brings more than 40 years of experience as an accomplished executive in the media industry. He previously served as Head of Strategic Sales at T-Mobile Advertising Solutions from 2022 to 2023, where he worked directly with brands to develop custom interactive content and proprietary custom audiences for targeted media plans. Previously, he served as VP Business Development at Octopus Interactive, which was acquired by T-Mobile in 2022. Prior to that, Mr. Randall served as Chief Commercial Officer for consumer research company, CivicScience, and spent 20 years in roles of increasing seniority at Univision Communications Inc., a leading Spanish-language media company. Mr. Randall is Principal, Business Strategy at his own firm, JRR Consulting LLC and is a member of The Executive Forum and Co-Chair of the Media, Marketing, and Insights SIG. Mr. Randall graduated from Wake Forest University and holds certifications in Digital Marketing and Google Adwords.

    “Entravision’s commitment to the Latino community is unwavering, and I am thrilled to join a company that recognizes the vital role of this community in shaping our future,” said Mr. Randall. “As a longtime advocate for the Hispanic community, I look forward to contributing to Entravision’s growth trajectory ahead.”

    About Entravision Communications Corporation

    Entravision is a global advertising solutions, media and technology company. Over the past three decades, we have strategically evolved into a digital powerhouse, expertly connecting brands to consumers in the U.S., Latin America, Europe, Asia and Africa. Our digital segment, the company’s largest by revenue, offers a full suite of end-to-end advertising services in 40 countries. We have commercial partnerships with Meta, X Corp. (formerly known as Twitter), TikTok, and Spotify, and marketers can use our Smadex and other platforms to deliver targeted advertising to audiences around the globe. In the U.S., we maintain a diversified portfolio of television and radio stations that target Hispanic audiences and complement our global digital services. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.