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SANTA MONICA, Calif.–(BUSINESS WIRE)–
Entravision, AltaMed, and BSP Research have unveiled the Week 5 results of the 2024 National Latino Voter Tracking Poll, offering valuable insights into the preferences of Latino voters. While Kamala Harris leads with 60% support, Independent voters are breaking for Donald Trump, and key differences emerge between Latino voters in California and Texas. The economy remains the top concern for voters across both states.

Key Findings from Week 5:

1. Presidential update: Virtually no movement on the surface

• 60% of Latino voters support Kamala Harris. Harris’ support has trended between 59% and 61% for the past 3 weeks.
• 35% of Latino voters support Donald Trump. Trump’s support has trended between 35% and 36% for the past 3 weeks.

2. Although Harris leads, she trails Biden’s Latino support from this time in 2020

• October 6-12, 2020, NALEO Latino Weekly Tracking Poll (Week 6)
  • 68% of Latino voters supported Biden, 23% supported Trump
• Biden won 65% of the Latino vote in 2020 (CNN exit poll). At 60%, Harris is underperforming with Latinos

3. Independent Latino voters are breaking for Trump

• Intent to vote for “Independent/Other” Latino voters (neither Democrat nor Republican)
  • Week 3 (9/21-9/27): Harris 52%, Trump 34%, 14% undecided
  • Week 4 (9/28-10/4): Harris 45%, Trump 38%, 17% undecided
  • Week 5 (10/5-10/11): Harris 37%, Trump 46%, 18% undecided
• Net favorability (% favorable – % unfavorable)
  • Week 3 (9/21-9/27): Harris +2, Trump -29
  • Week 4 (9/28-10/4): Harris -5, Trump -24
  • Week 5 (10/5-10/11): Harris -10, Trump -8

CALIFORNIA VS. TEXAS SPOTLIGHT:

MAJOR LATINO STATES, DIFFERENT ELECTION LANDSCAPES

(Note: data points below reflect a combination of data from all weeks in the poll to date, covering 9/11/24-10/11/24)

4. Harris overperforms in California, while Trump over-indexes in Texas

• Intent to vote:
  • Harris: 59% Total, 65% CA, 56% TX
  • Trump: 35% Total, 30% CA, 39% TX
• Net favorability (% favorable – % unfavorable)
  • Harris: +27 Total, +35 CA, +22 TX
  • Trump: -19 Total, -27 CA, -17 TX

5. The economy is a unifying concern for both California and Texas Latino voters

• Cost of living/inflation is the #1 most important issue for Latino voters in both states, with 58% of Latino voters in both states rating this as a major issue.
• Jobs and the economy ranks as the #3 most important issue in California, and the #2 issue in Texas. Just over a third of voters in both states view jobs and the economy as a concern.

6. Beyond the economy, key issues differ between the two states

• Housing costs and affordability ranks as the #2 most important issue among California Latino voters (#6 in Texas)
• While abortion ranks in the top 5 in both states, Latino voters in Texas are more likely to rate it as an important issue (28% in TX vs. 23% for CA)
• Gun violence concerns are also elevated in Texas, ranking as the state’s #4 issue. 27% of Texas Latino voters consider it a major issue (vs. 22% for CA)
• Other issues more likely to be on Texas Latino voters’ minds:
  • Health care costs (26% in TX, 16% in CA)
  • Immigration reform for immigrants already here (20% in TX, 15% in CA)
  • Issues at the US-Mexico border (20% in TX, 15% in CA)
• Homelessness is far more likely to be an issue in CA (18% vs. 7% in TX)

The 2024 National Latino Tracking Poll will run for eight weeks, with weekly updates released every Monday. Each week, 500 Latino voters from across the country are surveyed on their voting intentions, key issues, healthcare concerns, and candidate favorability. The poll offers valuable insight into the evolving priorities of Latino voters as Election Day approaches.

The 2024 National Latino Voter Tracking Poll topline report for Week 5 is available

here
.

For more information, please visit:
entravision.com/political.

About Entravision Communications Corporation

Entravision (NYSE: EVC) (Category: Political) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at
entravision.com.

About AltaMed Health Services

AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

About AltaMed Health Services My Vote. My Health.

My Vote. My Health.
is a campaign led by
AltaMed Health Services, one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

About BSP Research

BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

SANTA MONICA, Calif.–(BUSINESS WIRE)–
Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears.

Key Findings from Week 4:

1. In a stable Presidential race, Kamala Harris continues to lead Donald Trump among Latino voters

• 56% of Latino voters plan to vote for Harris, with support holding between 55%-57% over the past four weeks.
• 33% of Latino voters back Trump, showing consistent support at 32%-33%.

2. However, Republicans are gaining significant perceptual momentum

• Donald Trump
  : Favorability has improved from -21 to -16, now at 40% favorable and 56% unfavorable.

• JD Vance
  : Favorability has risen from -18 to -13, with 33% favorable and 46% unfavorable.

• Kamala Harris
  : Net favorability has dropped slightly from +25 to +20, with 57% favorable and 37% unfavorable.

• Tim Walz
  : Walz’s favorability has also declined from +18 to +13, now standing at 45% favorable and 32% unfavorable.

3. Young Latino Men and Women (age 18-29) are polarized on candidates and issues

• 
  Voting intent
  

  • Trump leads among young Latino men, with 53% support versus 40% for Harris.
  • Young Latina women, on the other hand, overwhelmingly support Harris at 60%, compared to 36% for Trump.

• 
  Net favorability
  

  • Young Latino Men:
    • Among young Latino men:
      • Trump holds a +10 net favorability (54% favorable, 44% unfavorable).
      • Harris is evenly rated, with 46% favorable and 46% unfavorable.
    • Among young Latino women:
      • Trump has a -19 net favorability (37% favorable, 56% unfavorable).
      • Harris enjoys a +27 net favorability (60% favorable, 33% unfavorable).

• 
  Most important issues
  

  • Young Latino Men:
    • Economic concerns dominate, with 63% focused on cost of living/inflation, and 50% citing jobs and the economy as top priorities.
    • Only 18% view abortion as a critical issue.
  • Young Latina Women:
    • Abortion is a top concern, ranking second at 41%, just behind cost of living/inflation (50%).
    • Gun violence is also a major issue, tied with jobs and the economy at 35%.

4. Outreach to Latino voters continues to be weak, although the Republican party is making inroads

• 52% of Latino voters report being contacted by any political party or organization, a slight improvement from 48% in Week 1.
• Among those who were contacted:
  • 57% were reached by the Democratic Party (down from 66% in Week 1).
  • 47% were contacted by the Republican Party (up from 41% in Week 1).

5. When candidates speak, Latino voters watch and listen. More than half (53%) of Latino voters watched the Vice Presidential debate on October 1

• 45% of Latino voters thought Tim Walz won the debate, while 42% felt JD Vance performed better, resulting in a near tie.

6. Healthcare is a non-partisan issue. Both Democratic and Republican Latino voters support access to affordable quality health care

• 93% of Latino Democrats and 81% of Latino Republicans support allowing Medicare to negotiate lower prescription drug prices.
• 55% of Latino Democrats and 58% of Latino Republicans highlight access to affordable healthcare services as a key issue.
• 44% of Latino Democrats and 42% of Latino Republicans emphasize the importance of access to primary care doctors.

The 2024 National Latino Tracking Poll will run for eight weeks, with weekly updates released every Monday. Each week, 500 Latino voters from across the country are surveyed on their voting intentions, key issues, healthcare concerns, and candidate favorability. The poll offers valuable insight into the evolving priorities of Latino voters as Election Day approaches.

The 2024 National Latino Voter Tracking Poll topline report for Week 4 is available

here
.

For more information, please visit:
entravision.com/political.

About Entravision Communications Corporation

Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at
entravision.com.

About AltaMed Health Services

AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

About AltaMed Health Services My Vote. My Health.

My Vote. My Health.
is a campaign led by
AltaMed Health Services, one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

About BSP Research

BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

SANTA MONICA, Calif.–(BUSINESS WIRE)–
Entravision, alongside AltaMed Health Services and BSP Research, has released the third wave of findings from the 2024 National Latino Tracking Poll.

Key Findings from Week 3:

1. Latino voters are highly engaged – 2 out of 3 are likely to vote in November

• Two-thirds (67%) of Latino voters are “almost certain” they will vote in November, with another 19% saying they probably will.
• Younger voters (18-29) are more engaged this week, with 60% saying they are “almost certain” to vote, up from 55% last week.

2. However, lack of information among voters and weak campaign outreach are barriers to mobilizing the Latino vote

• While Latino voters are engaged, 35% say they don’t have enough information to make a fully informed choice. Independent (54%) and Republican (40%) voters are more likely to feel uninformed.
• Only 52% of Latino voters have been contacted by a political party or campaign, with Republican outreach closing the gap with Democrats.

3. Economic concerns are front and center for Latino voters, while abortion and gun violence are also top of mind

• Economic issues dominate for Latino voters, with cost of living/inflation (57%) and jobs (34%) being the most important. Concerns are jobs and the economy are especially high among men (42%), younger voters (42%), and GOP Latino supporters (41%).
• Abortion is the #1 non-economic issue among Latino voters (25%), with gun violence a close second at 24%.

4. Latino voters respond positively to Kamala Harris’ economic message

• 2 out of 3 (66%) of Latino voters are confident that Kamala Harris has an economic plan to improve the lives of everyday people.
• Support for Harris’ economic plan is generally consistent, although her plan underperforms with Independent voters (53%)

5. Donald Trump also carries positive perceptions on the economy

• 43% of Latino voters are confident that Donald Trump has an economic plan to improve the lives of everyday people.
• Younger Latino voters (54%) and Men (53%) are most likely to support the Trump economic message.

6. Latino voters overwhelmingly support abortion rights, including a majority of Latino Republicans and Trump supporters

• 3 out of 4 Latino voters (75%) say that it is wrong to make abortion illegal and take the right to choose away.
• In particular, 53% of Latino Republicans disagree with making abortion illegal, as do 60% of Latino Trump supporters.

The 2024 National Latino Tracking Poll will run for eight weeks, with weekly updates released every Monday. Each week, 500 Latino voters from across the country are surveyed on their voting intentions, key issues, healthcare concerns, and candidate favorability. The poll offers valuable insight into the evolving priorities of Latino voters as Election Day approaches.

The 2024 National Latino Voter Tracking Poll topline report for Week 3 is available

here

.

For more information, please visit:
entravision.com/political
.

About Entravision Communications Corporation

Entravision (NYSE: EVC)(Category: Political) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at
entravision.com
.

About AltaMed Health Services

AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

About AltaMed Health Services My Vote. My Health.

My Vote. My Health.
is a campaign led by
AltaMed Health Services
, one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

About BSP Research

BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

Findings Highlight Latino Voter Concerns Over Economic Stability, Healthcare, and Limited Engagement of Younger Voters as Election Approaches

SANTA MONICA, Calif.–(BUSINESS WIRE)–
Entravision, in collaboration with AltaMed Health Services and BSP Research, has released the second set of results from the 2024 National Latino Tracking Poll, continuing to offer real-time insights into the evolving priorities of Latino voters as the November election approaches.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240924744417/en/

The second week’s results shed more light on voter concerns around economic stability, healthcare affordability, and voting engagement, particularly among younger Latinos.

Key Findings From Week 2:

• Presidential Race Remains Stable
  
  Kamala Harris maintains a lead over Donald Trump among Latino voters, with a 56% to 33% margin, virtually unchanged from Week 1’s 55% to 33%. However, 9% of Latino voters remain completely undecided.

• Both Parties Need to Do More to Win Latino Voters’ Support
  
  Less than half (47%) of Latino voters feel the Democratic Party is doing a good job of reaching out to them, while only a third (32%) believe the GOP is effectively courting the Latino vote.

• Younger Latino Voters Remain Unengaged
  
  Only 55% of younger Latino voters (ages 18-29) are “almost certain” they will vote, compared to 70% of all Latino voters. Nearly half (46%) of younger Latinos feel they do not have enough information to make a presidential voting decision.

• Early Voting and Mail-in Process Confusion Grows
  
  Currently, 49% of Latino voters intend to vote early, with 29% opting for in-person voting and 20% choosing to vote by mail. However, among those who plan to vote by mail, the percentage of individuals unfamiliar with the process has risen from 11% in Week 1 to 21% in week 2. This indicates a growing uncertainty about mail-in voting among Latino voters.

• Latino Voters Overwhelmingly Support Lower Drug Prices
  
  A strong 87% of Latino voters support allowing Medicare to negotiate lower prescription drug prices, with support consistent across all segments, including 83% of GOP respondents.

The 2024 National Latino Voter Tracking Poll topline report is available here.

The 2024 National Latino Tracking Poll will run for eight weeks, with weekly updates released every Monday. Each week, 500 Latino voters from across the country will be surveyed on their voting intentions, key issues, healthcare concerns, and candidate favorability.

For additional information, please visit: entravision.com/political.

About Entravision Communications Corporation

Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at entravision.com.

About AltaMed Health Services

AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

About AltaMed Health Services My Vote. My Health.

My Vote. My Health. is a campaign led by AltaMed Health Services, one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

About BSP Research

BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240924744417/en/

Marcelo Gaete, EVP, Public and Government Relations, Entravision

mgaete@entravision.com

Christina Sanchez, Vice President, Public Affairs, AltaMed

chsanchez@altamed.org

Source: Entravision

SANTA MONICA, Calif.–(BUSINESS WIRE)–
Entravision, in partnership with AltaMed Health Services and BSP Research, has released the first set of findings from the 2024 National Latino Tracking Poll, providing exclusive, real-time insights into its weekly findings of Latino voter priorities ahead of the upcoming November election. The top findings from this week’s results were economic concerns, such as cost of living, jobs and the economy, and housing affordability.

Key Findings From Week 1:

Issue Salience:
Quality of Life issues are top of mind for Latino voters. When asked to name their three most important issues that they’d like to see leaders address, the top responses were:

• Cost of Living and Inflation 57%
• Jobs and the Economy 35%
• Housing Costs/Affordability 28%
• Abortion/Reproductive Rights 27%
• Gun Violence 26%
• Health Care costs 19%
• Immigration Reform for current immigrants 19%
• Border Issues 18%

Hot button social issues like abortion, guns, immigration reform for current immigrants, and border policy filled out the next tier of important issues.

Enthusiasm and Outreach:
With seven weeks to go, overall energy for participation is high. 87% of Latino voters indicate they are either certain to vote (74%) or likely to (13%). Mean Motivation (scale 0-10) was 8.01.

However, a majority of Hispanic voters—52%—have not been contacted by anyone, either party, either candidate, or any civic/non-profit, to register or vote. While 68% of respondents felt informed enough to vote, 32% nationwide felt like they needed more information, making the need for outreach from candidates and parties even more acute.

Policy Action on Issue priorities:

• 87% favor allowing Medicare to negotiate prescription drug prices.
• 83% favor a law to ban price gouging.
• 70% want a law to guarantee abortion access.
• 69% want a path to citizenship for undocumented immigrants who have lived here for a long time.
• 66% want to expand Medicare and Medicaid access to Dreamers and DACA recipients.
• 62% would ban assault rifles.

Health Care Concerns:
Concerns over costs ranked among the top issues for Hispanic voters, and this included drug costs. In addition to 87% of respondents favoring allowing Medicare to negotiate lower drug prices, when asked to identify their healthcare concerns:

• 59% cited access to cheaper and more affordable services,
• 42% mentioned access to primary care, and
• 34% said access to services in their communities.

Candidates and Parties:

FAVORABILITY

• Vice President Harris was viewed most favorably of any of the national political figure, with 60% viewing her favorably and 35% unfavorably.
• The difference in favorability between the Vice President and President suggests this would be a very different election if the President had persevered in his reelection effort.
• While VP candidates are often seen as less impactful on presidential races, the 36 point favorability gap between Governor Walz (+18) and Senator Vance (-18) is notable.

PARTY REPUTATIONS

When asked whether each political party is doing a good job reaching out to Latinos, didn’t care much, or were hostile, the results significantly favored Democrats. Half of all respondents thought the Democrats did a good job, compared with just a third of Republicans. By contrast, while 14% thought Democrats were hostile, more than twice that number (29%) saw the GOP in that way.

DEBATE

Among respondents who reported seeing all or part of the debate on Tuesday, (9/10), 66% felt that Vice President Harris had prevailed in the debate, compared with 34% believing former President Trump had won.

ELECTION INTENT

Among all voters, Harris leads Trump 55-33 (+22) with 12% reporting indecision or a preference for another candidate. It is too early to say how undecided voters will break. Among just voters who say they have made up their mind regarding the presidential race, the race stands at 63-37.

The generic congressional ballot was 54-34 (+20) favoring Democratic nominees.

The 2024 National Latino Voter Tracking Poll topline report is available

here

.

As the only weekly national poll focused specifically on Latino voters, this survey tracks the opinions of 500 registered Latino voters each week, offering a critical perspective on the electorate’s concerns. The first set of results, collected between September 11 and September 15, reveal significant trends shaping the Latino electorate’s voting decisions. Respondents had the option to complete the survey in either English or Spanish. With a margin of error of +/- 4.4%, these findings shed light on the key issues and political dynamics affecting Latino voters across the nation.

For additional information, please visit:
entravision.com/political
.

About Entravision Communications Corporation

Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at
entravision.com
.

About AltaMed Health Services

AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

About AltaMed Health Services My Vote. My Health.

My Vote. My Health.
is a campaign led by
AltaMed Health Services
, one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

About BSP Research

BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.